HG Insights Platform - research done quickly
Updated August 21, 2025

HG Insights Platform - research done quickly

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

Creating propensity accounts, based on geolocation, spend, size and tech stack. I use the HG Insights Platform to compile and compare existing data and data from other sources. Its an essential tool for prospecting and building reliable and relevant Accounts to target

Pros

  • criteria searching
  • IT spend identifying
  • orgs IT stack

Cons

  • public source references for info on accounts
  • accuracy of current IT stack is accuracy errors.
  • duplicate account suggestions sometimes misrepresents quantity.
  • better outreach reception and responses
  • more accurate target account tech stack details
  • quicker lead list build up time
  • marketing
  • partner development
using Sheets and CRM to build accounts and compile outreach and track account engagement based on the lists generated by HG Insights Platform
  • zoominfo
  • linkedin sales nav
This integration would be amazing for building account lists and contact details. to quickly go from research to outreach.
research times have been reduced greatly. allowing for more time to be spend engaging with potential customers based on the info provided by HG Insights Platform
very easy. The ranking score is something I don't quite get. The higher it is, the better, but what does the number represent? Its very intuitive, the learning curve is minimal and so it should be easy for teams to adopt.
excellent supplementary resource. Again, the HG Insights Platform lacks the contact element of the research.

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

Yes

Would you buy HG Insights Platform again?

Yes

Prospecting and building lead lists for target accounts based on ICP. Can easily be industry and vertical specified. HG Insights Platform is not so useful when it comes to gathering contacts.

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
9.0
Industry and Sector Research
9
Search Tools
9
Industry-Specific Information
9
7.7
Competitor and Industry Benchmarking
8
Competitor Research
8
Market Insights and Reports
7

Evaluating HG Insights Platform and Competitors

Not Sure
  • Cloud Solutions
  • Ease of Use
  • Other
It is a huge task to identify and collect information about what orgs are currently using and it was like shooting in the dark with each outreach.

Using the info provided by HG Insights, the conversation shifts from questioning to suggesting based on the info providing and taking the conversation from their. It shows you are aware of their current solution, even if it is not 100%accurate everytime.
I wouldn't change anything. I am happy with my evaluation and I believe the value provided by HG insights lies in the ability to form familiarity with customers solutions, their spend and size, and developing the conversation around these relevant and important metrics.

Comments

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