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LinkedIn Sales Navigator

LinkedIn Sales Navigator


What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

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Recent Reviews

TrustRadius Insights

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
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Best Lead Sourcing Tool

10 out of 10
August 31, 2022
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and …
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Expensive, But Awesome!

9 out of 10
April 28, 2022
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Identification of new leads (174)
  • Advanced search (176)
  • List quality (170)
  • Company information (174)

Reviewer Pros & Cons

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per month



per license


Contact sales team


Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features related to generating leads and finding new contacts.

Avg 7.7

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.6

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.5
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Product Details

LinkedIn Sales Navigator Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Reviewers rate Identification of new leads highest, with a score of 9.4.

The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.

The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.

Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.

Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.

Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.

Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:

  1. Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.

  2. Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.

  3. Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.

Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.

Attribute Ratings


(1-25 of 177)
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Score 10 out of 10
Vetted Review
Verified User
We use LinkedIn Sales Navigator to prospect within the business and find new opportunities to offer our services. We use it to map markets, build lists, find new prospects, and gather information about their activities to tailor our offering to them. It is a very powerful tool that can accelerate our prospecting time blocks.
  • Prospecting
  • Information gathering.
  • New activity alerts.
  • Buying indicators.
  • Integration with HubSpot and other CRMs.
  • Cognism chrome extension cannot pick up all information sometimes.
  • User interface.
If you are trying to grow your business via sales or get a message out, LinkedIn Sales Navigator would be a great investment. You can easily group businesses together based on their operations, business classification, etc. However, if you were looking for a less specific and refined approach, it may be less appropriate.
Score 9 out of 10
Vetted Review
Verified User
I use LinkedIn Sales Navigator mostly to find new leads to contact within a target account. This could mean starting from scratch and identifying new accounts to outbound, or it could mean already knowing the account but needing to find the right contacts. I also use it to learn more about company news and hiring trends.
  • Prospecting
  • Messaging through InMail
  • Context about companies (news, hiring)
  • Integration with Salesforce is buggy
  • Sometimes crashes
  • Filters for leads...filters aren't always accurate
LinkedIn Sales Navigator is well suited for any sales person who either needs to find new companies to target for new leads to target within a company. It's great for the tech space - not sure how helpful this would be for more blue collar industries. LinkedIn Sales Navigator is really in a league of it's own.
Ada Bashir | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Awesome tool. It helps me with the lead collection, email fetching, and verification. While using LinkedIn sometimes you are able to see locked accounts, but using the Sales Navigator you can see those people with all of their activities. If you are in sales this tool will be the best help to get to your targets
  • See all people
  • Fetch emails
  • Collect leads
  • While fetching the leads it can remove those people who are currently not working in a particular company
  • Although it shows that the particular lead has been viewed and save in a list, but it can remove them for the new search
  • InMail messaging quota should be increased
I have had a positive experience using LinkedIn Sales Navigator, which has proven useful for me and my team in lead tracking and connecting with targeted clients. However, it is worth noting that LinkedIn's policy only permits a limited number of connections and searches. I helps you to do more targeted outreach
Score 10 out of 10
Vetted Review
Verified User
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and connections that I wouldn't have discovered on my own, as well as quick access to people's LinkedIn profiles. We wish to connect with more contacts and prospects, something that was difficult to do with other tools. Since we started using Sales Nav, life has been simpler.
  • A range of filters to choose from
  • Very friendly UI
  • They should add more industry verticals
It provides the best filters to give you the information you need to identify a specific designated contact from a particular region.
Score 8 out of 10
Vetted Review
Verified User
In the talent acquisition space, if you're not using LinkedIn, you're missing out on a large segment of the available candidate pool. There are a few different membership levels to choose from, but we chose LinkedIn Sales Navigator because we liked the additional filters it provides to enable you to really drill down into the background and experience you're looking for in a particular search. It also gives you more InMails, which are important when you can't find a personal email or phone number for someone.
  • Good filtering
  • More InMails
  • 1st, 2nd & 3rd level connection visibility
  • LinkedIn knows that recruiters and salespeople are using their platform to reach out to candidates and prospects, but if you reach out to too many, they will suspend your account. On top of that, their algorithm changes on you. It seems like they're working against themselves at the expense of their members.
LinkedIn Sales Navigator is great when you're doing a search and trying to get really granular. It also allows you to view profiles that are your 1st, 2nd & 3rd level connections.
Jim Peake | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Really disappointing because I cannot pull in Sales Navigator leads and contacts into my CRM which is Salesforce. A complete waste of time in my opinion plus they advertise that you can upgrade but you can't because you have to be able to buy 20 Sales Navigator licenses in order to pull in the data to the CRM which is Salesforce. Defeats the whole purpose of the product and LinkedIn Sales Navigator is now trying to become my CRM and it is not a CRM. Total waste of time I feel.
  • Can't import data into CRM
  • Can't import data into CRM
  • Can't import data into CRM
  • Stop the false advertising
  • Stop wasting our time with the comparisons
  • Stop forcing us to have 20 users a really bad product policy
Great for generating leads however I feel problematic and time wasting because I cannot import the leads into Salesforce. They have the technology to import the leads but a product manager, from my experience, has decided that it does not suit their business unless I buy 20 Sales Navigator licenses. My only problem is I have less than 10 employees and not all would need Linked In Sales Navigator. Extremely disappointing. It feels like Big Tech hates the small business guy.
Vuyile Mthethwa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
One of the LinkedIn premium products that we use at Happy Hope Dweller is Sales Navigator. This gives us a comprehensive view of everyone in our database and allows us to focus on the highest-priority prospects. We use LinkedIn Sales Navigator in our organization to keep track of customers and prospects.
  • Lead Generation
  • Prospecting
  • Outreach
  • Sales Navigator price point is quite high
  • Flexi payment option could get more clients for them
You should have a LinkedIn Sales Navigator account if you're an active job seeker or if you're a college student looking for internships. You shouldn't have a LinkedIn Sales Navigator account if you're an established professional who's content with your current sales manager, or if you're a business owner who doesn't need to hire any new employees.

Not suited if you don't prospect or personally do the outreaches for your business.
Score 9 out of 10
Vetted Review
Verified User
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as well as hunting new prospective clients. In easier words, it puts order to chaotic TAM. The scope of use-cases ranges from researching to hunting, farming, sharing, searching as well as capturing important notes.
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
  • Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
  • Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
  • Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Angelica Cleofe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is extremely simple to search for and filter leads. I particularly like the ability to filter companies based on revenue, market, and technologies used (some software apps charge $500 or more for this). I haven't used the email feature yet, but it's convenient to have everything you need for lead generation in one place.
  • provides a great data list
  • easy to install
  • easy to search for leads and filter them
  • The database only includes people who have LinkedIn profiles.
It has aided us in connecting with companies and decision makers more quickly. The ability to search and research is extremely useful, and segmenting decision makers saves time when looking for a specific part of the organization, i.e. Finance, human resources, and so on.
Swetha Ravikumar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Linkedin Sales Navigator is very helpful for business development and sales generation. LinkedIn Sales Navigator is primarily used for prospecting and prospect analysis such as finding the relevant contact and decision-makers of the organisation. With the help of advanced filters, we can filter out the lead company (account) and lead contact. Used to send emails to the prospect. Sales Navigator helps to identify the company details like location, employees and industries, etc
  • Prospecting
  • Account buliding and finding decision makers of the organisation
  • B2B networking platform
  • Lead generation
  • Recommend lead contact related to the specific industry we are in
  • Advanced search for industry section needs improvement
  • It would be great if provided a activity dashboard
For sales generation and business development, LinkedIn Sales Navigator is a very useful tool. We can do prospecting and lead generation easily which saves a lot of time.
Score 9 out of 10
Vetted Review
Verified User
Leverage SalesNav for prospecting. I love the ability to send messages if you aren't connected to the contact directly and the filter criteria searching for specific job functions or even geography can allow us to be more targeted in our outreach. LinkedIn Sales Navigatorhas great ability to build out lead lists or even prospects for a specific account, and alert you on any activity that may beneficial to use in your messages.
  • searching by job function
  • sending messages to people you aren't directly connected to
  • list building- accounts/ prospects
  • news/ company updates
  • direct integration w/ CRM
  • ability to send video messages to prospects
  • better filter/ search criteria for job postings
it is great for prospecting- being able to filter out prospects and be more targeted in your outreach. Great insights into job growth, career postings, recent employee transitioning roles. I leverage linkedin for direct messaging, and it's great to be able to send messages even if it isn't a direct connection. LinkedIn allows a more personal touch, and helps with the omni channel approach in prospecting.

Score 6 out of 10
Vetted Review
Verified User
To my knowledge I'm the only one in my department who uses [LinkedIn Sales Navigator]. I use it to find out information on clients who I will be meeting (where they went to school, where they've worked etc. to find common interests) and also as another way to network with and meet prospective clients.
  • Searching for prospects. The search functionality is pretty simple and it lets you search for people in a variety of different ways (name, company etc).
  • Messaging clients. While there is a limit to what you can write, it is plenty of space to get your point across.
  • Professionalism. LinkedIn is a well-respected brand, and there is a certain element of perceived professionalism right off the bat (photo, work history, education, and endorsements all appear on profiles).
  • Pricing. LinkedIn Sales Navigator is fairly cost-prohibitive for someone like me who wants to do outreach on their own.
  • Mass outreach. There may be mass outreach available, but because I can really only budget for 30 credits per month, messaging people individually is my only realistic option.
  • Takes time. It takes a fair amount of time and effort to reach out to a limited amount of people each month.
When targeting very specific companies or decision makers, [LinkedIn] Sales Navigator can work. Most people seem to check their LinkedIn messages and many get notifications on their phones when they get an InMail. There is a certain amount of inherit professionalism and trust with LinkedIn. If my company gave me an unlimited budget I would use it a lot more frequently. It's great to make an introduction or connection, build trust, and send the occasional important message or request.
Christopher Fazio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use this product daily to increase my lead count and find that is absolutely the best tool that I have to increase my list of leads. I currently have over 6500 connections and growing all of which I engage with on a continual basis
  • Networking
  • Ability to hone in on qualified leads
  • able to find decision makers
  • allow more leads for a salesman before reaching limit
  • increase inmail counts every month
The most used tool in my arsenal to build leads. I love this product and have been an advocate to my associates
Rod Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Sales Navigator to find new prospects for our business. In today's online world, it can be difficult to zero in on decision-making prospects. Sales Navigator is the best online resource for locating and contacting the individuals (and sometimes organizations) that are our target market.
  • Finds qualified prospects.
  • Suggests other prospects based on your searches (which is awesome!)
  • Offers a comprehensive list of people in any given organization.
  • Makes it easy to contact people in the network.
  • Gives in-depth information on potential prospects.
  • Make the prospect's email available.
  • Lower the cost to use.
  • Offer a more robust app.
We were looking to engage with the NHL for a custom product that is well suited to the league. Sales Navigator was instrumental in helping us find the right people who could make decisions. We developed a product for the QSR world and Sales Navigator gave us a ton of prospects to work with (many of whom have become clients).
Jordyn Leaver | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
LinkedIn Sales Navigator is currently being used by our sales team- account managers, SDR's and sales reps to help prospect and find new contacts.
  • Confirm and update contact information of prospects
  • find new prospect and email information
  • Increased use of Inmail and sync to salesforce as activities
  • Reporting
  • prospect list building
I think the platform is beneficial to sales reps prospecting into certain accounts and being able to reach out via linkedin- as most people are more likely to read an in mail vs. an email. I do think there are some improvements on what can sync back and forth between salesforce as well as list building and exporting contacts.
Score 1 out of 10
Vetted Review
Verified User
I've implemented and trained two different organizations on using LinkedIn Sales Navigator to identify high-value prospect companies and decision-makers, to uncover insights about the prospects being targeted, and to integrate InMail into outreach sales cadences.
  • Verify titles and contact information
  • Uncover insights about individual prospects
  • Uncover opportunities for networked introduction
  • Pricing is outrageously high
  • Integration with sales automation/cadence tools is OK but has much room for improvement
LinkedIn Sales Navigator is powerful, but I don't recommend it to most organizations, because the truth is that most clients just don't use the features that differentiate it from regular LinkedIn Premium. And trust me, I have implemented Sales Navigator and trained sales teams at multiple companies on how to use it. I've seen big investments in time and money fail to deliver because the hardest thing to change is human behavior.

It doesn't matter whether it's enterprise sales, inside sales, or sales development. Salespeople love LinkedIn Sales Navigator for only a few reasons. These are the features they use:
  1. Great search capabilities that make it easy to discover and research the right prospects
  2. See who's viewed your profile
  3. Integration/syncing with CRM and sales automation tools
  4. Centralized billing and user admin
That's all great, but you don't have to buy LinkedIn Sales Navigator to get #1 or #2, and it's hard to justify the cost of this very expensive product just to get #3 and #4.

Here are the other features that really make LinkedIn Sales Navigator worthwhile, if you can get your team to use them:
  1. InMail: Send up to 150 in one month (because you can roll over unused InMails)
  2. Saved leads, accounts, lists, and alerts (stalking your targets)
  3. TeamLink and TeamLink Extend (leveraging contacts of others in your enterprise)
I have rolled out all of these features to teams at multiple companies. I have built them into sales methodology. I have conducted training sessions with managers and sales professionals. I have published monthly reports showing managers who's using the features, and who isn't. I have told teams that if they don't use it, we're going to take it away. I have tried everything imaginable. What always happens is a spike in usage for a few days, then back to normal.

And here's what normal looks like: For every 100 users, 80% never use it for anything but conduct a search. 10% save a company or a lead. 10% send an occasional InMail. 0% ever come close to using their allotted number of InMails -- even when InMails are part of programmed sales cadences.

For a long time, I thought it was me, but the LinkedIn professional services and training teams that I've worked with have told me that "your engagement looks great... you're doing all the right things..." In other words, just having our users use any of the features at all put us among the more engaged LinkedIn S/N clients.

This is a VERY expensive product. It costs more than twice as much as LinkedIn Premium Business, and most users don't take advantage of the extra features. This is why LinkedIn won't let enterprises license and be billed for LinkedIn Premium Business for their employees (you have to use a credit card). If they did, they wouldn't be able to sell Sales Navigator. It's just not worth it.
VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sales Navigator is used in our Business Development department. It is very easy to use and one can customize the filters to narrow down the search. It has reduced the problems of lead clashing, wastage of time. We can even save our account search or lead search so that we can resume from where we had left last time.
  • Dedicated lead research.
  • Dedicated Account Research.
  • Provides news and latest information about the selected industry company and market trends.
  • One can save their research so that it is accessible anytime and is not lost.
  • It would be better if one can view the email address of prospects by default.
  • While searching the leads if the setting allows to send them connection request automatically, it would save a lot of time.
  • If the sales navigator had the option to export all the saved or filtered leads or accounts in an Excel sheet that would be really helpful.
Sales Navigator by far has been very helpful for research part be it territory research, latest market trends in industries, growth news about the company we are following; everything is available, one just have to know how to do the things and things are quite easy as well. We also get digest emails about the important information in case we missed to check on Navigator.
Kelly Wasden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
LinkedIn Sales Navigator is currently being used across all of our Go To Market teams within the company and has been for the past few years. It has been widely successful at helping our SDR team to identify additional stakeholders as well as connections within our own company for introductions and making the appointments easier to set. Within our growth team, it has been successful in helping understand what additional whitespace is out there within an organization and then using the messaging feature to start warming up the potential new lines of business. It's helped shed a lot of light as to how large or deep the company is for us.
  • Allows us to map senior level leaders
  • Save leads
  • Set up alerts and notifications
  • Identify users that have moved on to a new company
  • Little to no training
  • So many filters and overwhelming at first
  • Hard to really understand the power it holds
LinkedIn Sales Navigator is definitely expensive, but for us, it is a critical component to our sales first driven organization. Depending on the size of your organization, the cost benefit here is closing just one more sales per rep or additional sales through a warm contact on LI that is mutual, etc. Any company that has a GTM team will greatly benefit from something like this. The main caveat being that the team is trained and knows HOW to use it. I have been at previous companies where people fought to have it only to never use it because they didn't know how to set up certain filters or use it properly.
Score 9 out of 10
Vetted Review
Verified User
LinkedIn Sales Navigator is used across our Sales and CS teams (including SDRs and BDRs). It helps the team prospect customers and reach out to the right people in the company who would ultimately either be influencers or the decision makers. It provides them an easy way to target such audience.
  • Finding decision makers
  • Making easy connections
  • Good outreach and response
  • Syncing with Salesforce
  • Ability to integrate via API
  • Is definitely very pricey
It is definitely a must have for the Sales team as they seek out new business and making the right connections. It helps them categorize and store them as leads and using the InMail functionality makes it easier for communication and getting back responses.
You can filter by industry, vertical and market.
Yee Yek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
All of our sales reps use it for social selling tactics. It's candidly it's own market: there aren't many large-enough competitors out there for LinkedIn, and if you want to be able to contact prospects (i.e. people not in your network) on LinkedIn in a meaningful way, then you'll almost always have to use sales navigator. Not that this is necessarily a problem, but just pointing out the obvious: it addresses a problem it makes.
  • InMail
  • LinkedIn Messages
  • Viewing Prospects Discretely
  • [I feel it is] expensive
  • Administration is awkward [in my experience]
As I mentioned, because LinkedIn is so monolithic, it really is solving its own problem so it's the best at what it does. To that end, I would recommend it if your team wanted to do social selling in a professional network. Really understand the sales enablement program you want to have before you purchase though, otherwise [I feel] you could be dumping a lot of money for nothing.
June 17, 2021

Great Outreach Tool

Score 7 out of 10
Vetted Review
Verified User
The sales department utilizes [LinkedIn] Sales Navigator as an additional tool for outreach. It's becoming tougher to reach people by phone and email what with all the spam calls and emails that go out so this just adds another touch that can help to get our name out there to our prospects.

[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.

I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
  • Alternate means for prospect outreach
  • Identify key decision makers and buying influencers
  • Keep track of the latest goings-on at prospective companies
  • More intuitive and easy-to-navigate system
  • Lack of gmail integration (there used to be an integration and it was great!)
  • Better way of tuning my settings to focus on the things I need specifically.
If you're working for a sales organization that focuses on tech-forward or enterprise companies, I think [LinkedIn] Sales Navigator is a fantastic tool. Reason I say that is because a lot of people in those fields are going to be on LinkedIn and are also active on the network which makes it a great tool for outreach. It's great to provide personalized outreach, like perhaps seeing a news article related to a prospect and following up with some marketing content from your company or just something in relation to the article/news.

It's a great tool to help warm up your outreach. Even if a person doesn't get in touch directly via LinkedIn, they may have seen your posts and messages so when you call or email, they are already familiar with who you are and may be more open to evaluating your company's product.
Matthew Bernstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
LinkedIn Sales Navigator has been deployed across the entire sales team at my company over the course of the last 3 months. In this time, salespersons have used the tool as a prospecting aide, helping to find the right contact and being able to suggest new contacts and/or companies to go after.
  • Suggests new companies similar to companies that you are already working with
  • Sends notification when there is news about a prospect
  • Shows how you are connected to a prospect if not directly connected
  • Salesforce integration
  • Suggestions on leads based on verticals of focus
  • Email daily digest of news related to prospects and potential new prospects to target
It is best suited when you are aware of the client that you are looking to target, yet are unaware of the correct person that you should be reaching out to. It is great in this scenario as it will not only provide the contact but how you are connected to said contact.
Score 8 out of 10
Vetted Review
Verified User
Each rep has access to use LinkedIn Sales Navigator as a prospecting tool or just general networking. It’s a great way to put together lists of companies, individual prospects, or both. Setting alerts for companies when they have been in the news with relevant information for the purposes of prospecting is also a great feature.
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
LinkedIn Sales Navigator is best suited for business development reps who are looking to quickly campaign accounts and prospects alike. If your job is outbound focused or you have a green territory, LinkedIn Sales Navigator is one of the best tools on the market. I think it can be less appropriate for inbound business development or sales reps, however, it is still very useful in that situation.
Score 10 out of 10
Vetted Review
Verified User
Both myself and the CEO are using it to grow the business by finding new leads but also by informing our current customers of recent press and new innovations. I personally use it to find leads internationally--it is a very convenient and reputable platform. I call it the Facebook of the business world because in addition to just finding leads, you can share important information on your feed.
  • Finding leads
  • Good reputation
  • Able to post articles and share successes with contacts in the business world
  • International database--not limited to the USA
  • Monthly pricing
  • Less spam
  • More personalized experience and assistance in writing messages for potential clients
It is very good for finding leads but they do not always respond and it may go into their spam folders. One negative issue is that you will receive spam messages as well.
Ritika Dhar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sales Navigator is being used in our organization by our Sales and Marketing team for prospecting and research. It is one of a kind tool that helps you leverage the professional network on Linkedin for your sales engagement . We use it for researching into accounts, finding the right persona and engaging with them. It has helped in lead generation and has helped close more deals and engage with multiple stakeholders in any account.
  • It has advanced filters helping you to drill down to find the most relevant result
  • It shows any recent news which mentions your saved leads or saved accounts.
  • It shows enables you to search for specific keywords on a person's profile.
  • The dashboard shows how you're performing with respect to your team members.
  • You frequently get errors when you're performing an advanced search and have to refresh the page again and again.
  • It doesn't show if a lead has viewed your message.
It is well suited for any organization's sales team if you're looking to find your target audience and want to find the right people for your product.
This tool helps really well with lead generation, database generation , engagement with stakeholders etc.
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