Highly Recommend the HG Insights Platform for data-driven sales intelligence
August 13, 2025

Highly Recommend the HG Insights Platform for data-driven sales intelligence

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

We use the HG Insights Platform at Google in our partner team to help our partners identify their ideal customer profile and where to focus their efforts co-selling with us.

Pros

  • Helps identify our target audience
  • Helps us find out available budget by department
  • Keeps us from wasting time and resources on an account we may want to sell into, but that just isn't in the market to buy right now.
  • We've been able to uncover many co-sell opportunities for our partners
  • I believe we use this data in several internal tools but I am not an expert on this
We have the capability to help our partners align to our business in a data-driven way with the help of the HG Insights Platform.
I think the HG Insights Platform's usability is great.

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

I wasn't involved with the implementation phase

Would you buy HG Insights Platform again?

Yes

The HG Insights Platform works when you know who is your ideal customer (ie, what characteristics you are trying to uncover.) Some people don't understand this and expect it to do more than this.

HG Insights Platform Feature Ratings

Company information
Not Rated
Not Rated
Industry and Sector Research
6
Search Tools
Not Rated
Industry-Specific Information
10
Competitor and Industry Benchmarking
10
Competitor Research
Not Rated
Market Insights and Reports
10

Comments

More Reviews of HG Insights Platform