The HG Insights Platform has been a significant piece of our GTM motion
August 13, 2025

The HG Insights Platform has been a significant piece of our GTM motion

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

Our products perform best with specific connectors. The HG Insights Platform has allowed us to find prospects with specific tech stacks that would work best with us and implement with ease. The account scoring model has also helped us prioritize our outreach efforts amongst our BDR and AE orgs. The third area in which HG Insights has helped a lot is finding new opportunities that we do not have already in system.

Pros

  • Specific technographic searches
  • Account Scoring
  • Opportunity finding

Cons

  • More nodes for account modeling, (look at historical performance, etc.)
  • Out of the box reporting that easily allows you to find companies with multiple specific products
  • An easy way to find out why an intensity score is where it is.
  • We are seeing deals qualify quicker this year
  • We have found more potential prospects in the opportunity finder
  • SDRs are seeing higher conversation rates on their outreach efforts
The HG Insights Platform replaced our technographic data found in ZoomInfo
I think the HG Insights Platform is very straightforward. A quick 30 minute meeting was all we needed to answer all of our questions.
The HG Insights Platform has much better technographic data than ZoomInfo

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

Yes

Would you buy HG Insights Platform again?

Yes

The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.

HG Insights Platform Feature Ratings

8.0
Company information
8
SEO ()
Not Rated
9.0
Industry and Sector Research
8
Search Tools
10
Industry-Specific Information
Not Rated
10.0
Competitor and Industry Benchmarking
Not Rated
Competitor Research
Not Rated
Market Insights and Reports
10

Comments

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