An Instrumental Part of a Successful Website
Reece W. Freeman | TrustRadius Reviewer
Updated November 18, 2014

An Instrumental Part of a Successful Website

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HitsLink

We use Hitslink to gauge web traffic statistics such as visitors, affiliate link clicks, and just in general how people are using our sites. With the information Hitslink provides, we are able to follow trends in search keyword popularity (and how that traffic converts to sales) in order to optimize the efficiency of our SEO efforts. The software is great for long-term as well as long-term analysis; allowing you to see minute-by-minute visitor numbers in real-time as well as zoom out to weekly, monthly, annual, and multi-year traffic statistics. We tally these stats at the end of each quarter to view our progress from one quarter to the next and year over year.
  • View website traffic stats and trends in user-friendly charts, graphs, and lists.
  • Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
  • Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
  • Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
  • Easily view real-time as well as long-term traffic statistics
  • Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
  • Faster lead conversion
  • Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
  • Increased employee efficiency by allowing us to make targeted changes to webpages in real time
Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.
If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.

Using HitsLink

8 - The people who use Hitslink at my company are SEO/SEM Strategists, Project Managers, Research Analysts, Content Writers, the CEO and COO as well as out interns who are learning the ropes of a web-based marketing firm. Basically everyone on our team (save the back-end website developers themselves) keeps an eye on the statistics generated by Hitslink.
  • Daily Traffic Updates
  • Webpage Conversion and Click-through Reports
  • Website Improvement Meetings
  • Quarterly Reviews
  • We were able to implement A/B Testing of webpages and entire websites through creating duplicate sites and labeling them with distinct Hitslink codes.

Using HitsLink

The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The account dashboard has an easily-digestible statistical overview
  • Drop-down menus labeling each report's function
  • Auto-generated graphs alongside charts of data supporting the graphs
  • The ability to export data in a variety of formats (Excel, PDF, Email, Rich Text, CSV, JSON, etc.)