Best Web Analytics Tools

Web Analytics Tools are utilized by businesses to track website user activity. By tracking activity, organizations can optimize their content towards the audience demographic they’re marketing to. Web Analytics Tools capabilities have expanded beyond the basic tracking of web usage, and can also be used to analyze interactions across multiple channels, including social media and mobile apps. This expanded approach is sometimes called digital analytics. Web analytics is an essential component of many software products...

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(1-25 of 193)

1
Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…

2
Chartbeat

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

3
Lead Forensics

UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.

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4
Parse.ly

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create…

5
Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…

6
Visitor Queue

According to the vendor, Visitor Queue is a software solution designed for website visitor tracking and personalization. It aims to assist businesses in identifying companies visiting their websites by providing detailed information such as company names, contact details, user data, and key decision makers within those organizations. By customizing the website experience based on visitor firmographics, the product int…

7
Matomo Analytics

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.…

8
Piwik PRO

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that connects with other parts of the client’s tech stack. It offers free access to the Customer Analytics Platform as part of the freemium Core version.


Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It multiple flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA,…

9
Smartlook

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating…

10
VisitorTrack

VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content…

11
Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

12
GoSquared

GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App…

13
Mouseflow

Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can:

  • Find out what happens betwee…

14
Apitally
0 reviews

Analytics, logging and monitoring for REST APIs


  • 📊 Metrics & insights into API usage, errors and performance, for the whole API, each endpoint and individual API consumers. Uses client-side aggregation and handles unlimited API requests (even on the free plan).
  • 🔎 Request logging allows users to find and inspect individual API requests and responses, including headers and payloads (if enabled). This is optional and works independently of the metrics & insights fea…

15
StatCounter

Web analytics product designed for SMB.s Statistics collected are based on page loads.

16
Kissmetrics

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

17
Fullstory

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.

18
Moz Pro

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search…

19
Fastbase
0 reviews

The vendor states that it's straightforward to register and start using Fas…

20
Zuko Analytics

Zuko is a form analytics and optimization tool that reduces the cost of customer acquisition by showing businesses when, where and why their potential customers are dropping out of their online forms and never coming back.

By delivering insight on where users are struggling, Zuko enables businesses to make the changes necessary to deliver a smoother customer journey and, ultimately, get…

21
Serpstat

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.

A pivotal ass…

22
Twilio Segment

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The ve…

23
Siteimprove

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution…

24
Plerdy

Plerdy is a set of tools for website UX, SEO and CRO improvement. Today in Plerdy are available:
- Website Heatmap tools. A click heatmap is a tool that shows how us…

25
Piano Analytics

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed…

Web Analytics Tools TrustMap

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Learn More About Web Analytics Tools

What are Web Analytics Tools?

Web Analytics Tools are utilized by businesses to track website user activity. By tracking activity, organizations can optimize their content towards the audience demographic they’re marketing to. Web Analytics Tools capabilities have expanded beyond the basic tracking of web usage, and can also be used to analyze interactions across multiple channels, including social media and mobile apps. This expanded approach is sometimes called digital analytics.

Web analytics is an essential component of many software products, with Conversion Tracking being a prominent feature in Web Analytics. Conversion Tracking offers several benefits to businesses, allowing them to measure the success of their marketing efforts and gain insights into user behavior.

By tracking specific actions taken by website visitors or app users, businesses can evaluate the effectiveness of their marketing campaigns. This includes tracking conversions such as purchases, sign-ups, downloads, or form submissions. The data gathered from Conversion Tracking enables businesses to identify which marketing efforts are driving desired actions and optimize their campaigns accordingly.

Different web analytics products offer various ways to implement Conversion Tracking. Some products allow businesses to define and track custom conversion events based on specific user actions. These events can range from simple button clicks to complex multi-step sequences. By setting up these conversion events, businesses can track and analyze the conversion rate for each event, gaining insights into the effectiveness of different user interactions.

Conversion Tracking is a powerful functionality provided by web analytics tools that enables businesses to measure, analyze, and optimize their conversion rates. By understanding user behavior and identifying areas for improvement, businesses can increase conversions and drive revenue growth.

The data from Web Analytics Tools help companies evaluate and improve their online presence. Web Analytics Tools also help businesses focus on and collect the performance indicators needed to attract more visitors, boost sales, increase customer engagement, and improve customer retention. Once the data is collected and analyzed, businesses can focus on improvements such as refining website content, adjusting website design, and reallocating marketing dollars. With these approaches and with the help of Web Analytics Tools, businesses can increase their customer retention as well as appeal to a larger consumer base.

Web Analytics Tools Features

Most Web Analytics Tools products have the following features:

  • Individual-level tracking
  • Real-time analytics
  • A/B testing
  • Mobile analytics
  • Attribution modeling
  • On-the-fly segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • Privacy compliance
  • On-premise option
  • Benchmarking

Web Analytics Tools Comparison

Before purchasing Web Analytics Tools, businesses should consider the following factors:

Customization: Every business aims to get something different from their Web Analytics Tools platform. Businesses should consider Web Analytics Tools that allow them to customize their user collection process to best fit their goal (i.e., more conversions, more web traffic, more user engagement). Some platforms cater to increasing sales while others focus on user interaction. Businesses need to choose a vendor that best fits their analytics needs.

Security: Security risk and denial of service attacks (DDOS) can greatly affect the effectiveness of data collection. Businesses with exceptionally high amounts of traffic need to consider a vendor with safeguards to prevent these issues, such as Captchas, email confirmations, or two-factor authentication. They also need to make sure their vendor has security measures to protect user data and meet regulatory data compliance requirements.

Customer Communication Capabilities: This is an important feature to include for businesses selling products on their websites. Having Web Analytics Tools that have a direct line for customers to voice concerns and ask questions not only increases engagement times, but also will help drive product conversions. It will also allow businesses to record any possible issues that consumers find with their site that can be improved upon.

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Pricing Information

Pricing for Web Analytics Tools varies by vendor. Many web analytics vendors use a Freemium pricing strategy to attract businesses. These tools provide a free version for a single website but charge for multiple websites. There are also additional charges for features such as data visualization and analytics, additional users, advanced tag management tools, individual-level tracking, and other enterprise capabilities.

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Frequently Asked Questions

What do Web Analytics Tools do?

Web Analytics Tools are utilized by businesses to track user activity, such as time spent on pages, products clicked, and shares on their websites. It can also be used on social media platforms to track user engagement and conversion rates for content and products.

What are the benefits of using Web Analytics Tools?

Web Analytics Tools provide businesses with the information and analytics needed to increase website engagement, attract more customers, and improve retention rates among current customers.

What are the best Web Analytics Tools products?

These are considered the best Web Analytics Tools:


How much do Web Analytics Tools cost?

Web analytics tools pricing varies, with many vendors using a Freemium pricing strategy to attract potential customers. The freemium versions of Web Analytics Tools provide services for a single enterprise website but will charge for any additional websites or features.