Item: HubSpot Content Hub
Rating: 8
Author: Karl Spencer, M.Sc.

Overall Satisfaction with HubSpot CMS Hub

Use Cases and Deployment Scope

I used HubSpot CMS Hub in my previous two jobs, and it was a great tool for what it did. However, the price was really quite steep, and the limitations often made it frustrating given the price point. The only reason I even stuck with it is that the sales folks were always willing to cut a deal based on our needs and limitations give the small to medium-sized companies I was working with. The customer support is quite good, and they are quick to respond when you do have questions. You just have to be willing to play within the limitations of the software.

Pros and Cons

Pros

Good for setting up an automated marketing/sales funnel
Integrated campaigns with ad vendors and CRM to process leads
Very good tool for setting up recurring and automated emails

Cons

Workflow tend to be very linear and don't have the best of triggers
Pricing setup can climb quickly without adding that much function

Return on Investment

From an attribution standpoint, HubSpot CMS Hub was great at determining our best performing channels

Key Insights

Do you think HubSpot Content Hub delivers good value for the price?

Yes

Are you happy with HubSpot Content Hub's feature set?

Did HubSpot Content Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Content Hub go as expected?

Yes

Would you buy HubSpot Content Hub again?

Yes

Likelihood to Recommend

If you're looking for an easy-to-learn platform with loads of support, HubSpot CMS Hub can't be [beaten]. But if you're looking to dig under the hood and get into complex workflows and funnels, it can be frustrating.

Comments

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Lots of integrations and support!