If you have a commerce web site, you want this product. It can be used by many different sections of the company. Product Managers can use it to see how many customers are looking at different products. Executives can use it to get reports on traffic and sales. The fraud department can use it to assist in litigation. The help desk can use it to assist customer. The Production Support group can use it to track problems and troubleshoot solutions, and developers can use it to see if customers are using their pages as the programmers expected, and use that insight to make the site better. All in all, while it's usually a pretty expensive solution, I believe in most cases it is worth the price.