Best Heatmap and Session Recording Software17Heatmap and session recording software provides users with an analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. Heatmap and session recording software includes click-tracking, mouse-tracking, eye-tracking and session replay tools, many of which produce heatmaps to show an aggregate view of which areas of a webpage receive the most visitor attention. These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.VWO1 Metric4 Egg5 Experience Analytics (formerly Tealeaf)10 Orange11 Rekognition14 Insight18 Wizard20 App Analytics25

Heatmap and Session Recording Software

Best Heatmap and Session Recording Software

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Heatmap and Session Recording Software Overview

What is Heatmap and Session Recording Software?

Most web analytics tools focus on clickstream analytics, or the tracking of visitor movement from webpage to webpage across a site. By contrast, in-page web analytics, like heatmaps and session recording software, provides users with an analysis of visitor behavior within one particular webpage. Marketers, analysts or UX specialists use in-page web analytics tools to identify areas of confusion, technical errors, or barriers to conversion on a particular webpage. For example, visitors might click an area that is not an actual link, or user attention might be focused on the least important part of the page. In this way, in-page web analytics tools can help an organization optimize its website's usability or conversion rate.

Heatmap and Session Recording Software Features & Capabilities

In-page web analytics tools often offer capabilities such as:

  • Heatmaps that show click activity on a page
  • Mouse-tracking, which shows mouse cursor movement across the page
  • Form analytics, which show visitor behavior in filling out forms even when not submitted
  • Eye-tracking, which use either real people or algorithms to show eye movement across a page
  • Session replay, which are live recordings of an individual's website session
  • Visitor segmentation
There are many point solutions that offer in-page web analytics, such as Crazy Egg, ClickTale, Hotjar and IBM Tealeaf. Some web analytics solutions such as Google Analytics and comScore Digital Analytix include some in-page analytics capabilities, as do some A/B testing products such as Visual Website Optimizer. Adobe offers integration with ClickTale.

Heatmap and Session Recording Products

Listings (1-25 of 27)

173 Ratings

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and Tar…


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Top Rated
186 Ratings

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.Smartlook provides a way to understand user behavior at …


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Top Rated
174 Ratings

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

Quantum Metric

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Top Rated
33 Ratings

Quantum Metric is a data intelligence and user experience platform. Quantum Metric helps users identify customer friction in minutes, quantify revenue impact in real-time, prioritize and align teams on where to focus, and measure digital successes over time. With Quantum Metric, you can get started …

42 Ratings

ClickTale provides a full video playback option for each individual visitor's session (including mouse movement, clicks and keystrokes). In addition, it uses meta statistics to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics.

18 Ratings

Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content side of thing…

12 Ratings

SessionCam is a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Session replay technology enables brands to record customer activity on a site and replay a…

5 Ratings

Zarget is an all-in-one website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Zarget allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as wel…

Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and positioned in web…

2 Ratings

UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.

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Ptengine is a web analytics and heat map platform. Some key features include: Multiple Device Tracking, Conversion & Funnel Analysis and Campaign Analysis.A/B Testing & Website Optimization FeaturesGeneral FeaturesA/B/n TestingMultivariate TestingSplit URL Testing1:1 PersonalizationTechnolog…

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Attention Wizard is brought to you by the website conversion rate optimization specialists at SiteTuners. SiteTuners was launched in 2002 to improve the technology used for conversion optimization. Since then, the company has developed a comprehensive portfolio of both consulting and conversion opti…

We don't have enough ratings and reviews to provide an overall score. is a heatmapping tool built to help customers with features such as landing page optimization and dynamic content interaction mapping.

We don't have enough ratings and reviews to provide an overall score.

SeeVolution is an in-page web analytics playform built around website heatmaps, real-time analytics, and plug-ins with popular content management solutions like WordPress and Drupal.

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gemiusHeatMap is an in-page web analytics built to provide users with click analysis along with heatmaps and performance reporting.

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GhostRec is an in-page web analytics solution built around usability testing. It does not require any additional hardware and software, and it also has features such as heatmaps and 24-hour support.

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UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right where they occu…

TrustRadius Top Rated for 2020

2020 Top Rated Heatmap and Session Recording Software

There are plenty of options out there, but here's our shortlist of the best Heatmap and Session Recording Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.