Heatmap and Session Recording Software

Heatmap and Session Recording Software Overview

Most web analytics tools focus on clickstream analytics or the tracking of visitor movement from webpage to webpage across a site. By contrast, in-page web analytics like heatmaps and session recording software provides users with an analysis of visitor behavior on one particular webpage.

Marketers, analysts, or user experience (UX) researchers and specialists use in-page web analytics tools to identify areas of confusion, technical errors, or barriers to conversion on a particular webpage. For example, visitors might click an area that is not an actual link, or users’ attention might be focused on the least important part of the page. In this way, in-page web analytics tools can help an organization optimize its website's usability and positively impact outcomes like conversion rate.

Top Rated Heatmap and Session Recording Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Videos for Heatmap and Session Recording Software

Heatmaps & Session Replays Explained
04:49
This video goes over the basics of heatmaps and session replays and how to use them.

Heatmap and Session Recording Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Heatmap and Session Recording Products

(1-25 of 38) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Oracle CX Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Key Features

  • Landing pages (126)
    85%
    8.5
  • List management (128)
    84%
    8.4
  • Email deliverability reporting (238)
    84%
    8.4
Smartlook

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked…

VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test,…

Key Features

  • Multivariate testing (8)
    88%
    8.8
Hotjar
Customer Verified
Top Rated

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

Quantum Metric
Customer Verified

Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…

Key Features

  • Heatmap tool (8)
    93%
    9.3
  • Click analytics (8)
    91%
    9.1
  • Scroll maps (8)
    90%
    9.0
Crazy Egg

Crazy Egg is a heat map web analytics product.

FullStory
Customer Verified
Top Rated

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…

Key Features

  • Session Recording and Replay (6)
    98%
    9.8
  • Click analytics (5)
    84%
    8.4
  • Heatmap tool (5)
    68%
    6.8
Glassbox
Customer Verified

Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…

Key Features

  • Scroll maps (26)
    92%
    9.2
  • Responsive Design for Web Access (26)
    91%
    9.1
  • Click analytics (26)
    91%
    9.1
Siteimprove

Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content…

Contentsquare (Clicktale)

Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool…

Mouseflow

Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, users can find answers that traditional analytics tools can't by allowing users to watch a website visitors' sessions, build 6 types of heatmaps for all…

Lucky Orange

Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.

Acoustic Tealeaf

Acoustic Tealeaf (formerly Acoustic Experience Analytics and before that IBM Tealeaf; Acoustic has restored the former branding), is an AI powered application providing site visitor session recording and replay, anomaly detection, and struggle analytics.

SessionCam now part of Glassbox

SessionCam was a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Capabilities of the former SessionCam product are now provided by Glassbox,…

Decibel by Medallia

Decibel Insight is a heat mapping and web analytics solution.

Inspectlet

Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.

Amazon Rekognition

Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and…

UserReplay

UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.

UXCam App Analytics

UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right…

UXtweak

The UX research tool UXtweak helps business users to understand what customers think and feel about a website, app, or prototype. The UXtweak platform's features include competitive usability testing, complex website testing, session recording, card sorting, tree testing, mobile…

Plerdy

Plerdy is a set of tools for website UX, SEO and CRO improvement. Today in Plerdy are available:- Website Heatmap tools. A click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, popular parts…

LiveSession

LiveSession is a session recording tool from the small Polish company of the same name, designed to allow users to easily search, segmentize, and replay high-quality session replays to analyze customer behavior.

Yandex Metrica

Yandex.Metrica is a suite of web analytics tools supporting attribution models, filter out spam, and control bot traffic, and includes session recordings, heat maps and form analytics reports all out of the box.

ConvertCart CRO360

ConvertCart in Bengaluru presents what they descibe as a comprehensive conversion optimization tool suite, in CRO360, which ties together 16 different CRO features into a single ecosystem. CRO360 provides exit intent analysis and time bound offers, intelligent product discover and…

Learn More About Heatmap and Session Recording Software

What is Heatmap and Session Recording Software?

Most web analytics tools focus on clickstream analytics or the tracking of visitor movement from webpage to webpage across a site. By contrast, in-page web analytics like heatmaps and session recording software provides users with an analysis of visitor behavior on one particular webpage.

Marketers, analysts, or user experience (UX) researchers and specialists use in-page web analytics tools to identify areas of confusion, technical errors, or barriers to conversion on a particular webpage. For example, visitors might click an area that is not an actual link, or users’ attention might be focused on the least important part of the page. In this way, in-page web analytics tools can help an organization optimize its website's usability and positively impact outcomes like conversion rate.

Heatmap and Session Recording Software Features

In-page web analytics tools often offer capabilities such as:

  • Heatmaps that show frequency and depth of click activity on a page
  • Mouse-tracking, which shows mouse cursor movement across the page
  • Form analytics, which shows visitor behavior in filling out forms even when not submitted
  • Eye-tracking, which use either real people or algorithms to show eye movement across a page
  • Session replay, which are live recordings of an individual's website session
  • Visitor segmentation

Many point solutions offer in-page web analytics, such as Crazy Egg, Mouseflow, and Hotjar. Some web analytics solutions such as Google Analytics include some in-page analytics capabilities, as do some A/B testing products such as Visual Website Optimizer. Adobe Analytics offers integration with ClickTale.

Heatmap and Session Recording Software Comparison

Before purchasing a heatmap and session recording product, consider the following key factors:

  1. Type of tool: There are some stand-alone heatmap and session recording tools like Hotjar and Mouseflow that primarily provide heatmap, session recording, and intercept and email survey capabilities. However, many user experience platforms include these capabilities along with additional analytics features. Certain A/B testing platforms also prove heatmap and other in-page analytics. Smaller point solutions will be cheaper but offer less functionality than larger user experience analytics or A/B testing platforms. First, determine what level of tool you and your organization are looking for.
  2. Ease of use: Are the heatmap and session recording tools you're considering easy to install and use? Especially if there will likely be marketing or other non-technical end-users of the tool at your organization, make sure it’s user-friendly enough for all types of users.
  3. Range of features: Besides heatmap analysis and user session recording, are you looking for any additional features in a heatmap tool? For example, the ability to conduct website A/B testing, run intercept surveys/website polls, send out email surveys, or advanced user behavior analytics? Not all heatmap and session recording tools have the same set of features, so identify which features are important for you and your organization to have before testing out different tools.

Pricing Information

Larger user behavior analytics suites, product analytics software, and A/B testing platforms will likely be more expensive than stand-alone heatmap and session recording tools.

Pricing for stand-alone heatmap and session recording tools can vary based on the number of websites being monitored, the number of pageviews or sessions per day, the number of recordings, the number of users, and the range of features included in the platform. Some tools like HotJar and Mouseflow offer a free version of their product.

Starting prices for paid plans can range between $24 - $40 per month.

Heatmap and Session Recording Software Best Of Awards

The following heatmap and session recording software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Heatmap and Session Recording Products

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Frequently Asked Questions

What does heatmap and session recording software do?

Heatmap and session recording software allow businesses to analyze web visitor behavior in real-time on specific web pages. Heatmap features show where users click on a web page, how far down they scroll on the webpage, and which page elements are most frequently clicked on. The session recording features capture a single user’s activity on the page, which can then be played back so you can see what sequence of actions the user took and where they got stuck on the page.

Why use heatmap and session recording software?

Compared to product analytics software (which examines aggregate user behavior on websites or within applications), heatmap and session recording software allows businesses to understand the behavior of their web audience at the individual level. While looking at an individual’s behavior can’t shed light on aggregate metrics like total organic traffic, it can help diagnose or better understand points of end-user pain or confusion.

For example, if it looks like a certain link on your webpage isn’t receiving many clicks, watching a few recordings of web visitors interacting with your website might help illuminate why they’re not clicking on that specific link.

How much does heatmap and session recording software cost?

Certain tools like HotJar and Mouseflow offer free versions of their software. Starting prices for paid heatmap and session recording tools can range from $24 - $40 per month. The pricing model for different products may vary depending on factors like:

  • number of websites being monitored
  • number of pageviews or sessions per day
  • number of recordings
  • number of users of the platform