Heatmap and Session Recording Software
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Heatmap and Session Recording Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked…
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test,…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…
Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content…
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool…
Plerdy is a set of tools for website UX, SEO and CRO improvement. Today in Plerdy are available:- Website Heatmap tools. A click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, popular parts…
Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and…
UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right…
UXtweak is a UX research platform with tools for improving the usability of web sites and apps, from prototypes to production. Built for usability testing, information architecture research, and user behavior analytics at any stage of the development cycle. Implementation with GTM,…
Kaption (replacing the former Darwin Analytics) helps create digital experiences to improve conversion and sales. It offers features to help create digital experiences that grow traffic, conversions, and sales. These include dashboards, real-time data, A/B testing, live heatmaps,…
ConvertCart in Bengaluru presents what they descibe as a comprehensive conversion optimization tool suite, in CRO360, which ties together 16 different CRO features into a single ecosystem. CRO360 provides exit intent analysis and time bound offers, intelligent product discover and…
What is Heatmap and Session Recording Software?
Most web analytics tools focus on clickstream analytics or the tracking of visitor movement from webpage to webpage across a site. By contrast, in-page web analytics like heatmaps and session recording software provides users with an analysis of visitor behavior on one particular webpage.
Marketers, analysts, or user experience (UX) researchers and specialists use in-page web analytics tools to identify areas of confusion, technical errors, or barriers to conversion on a particular webpage. For example, visitors might click an area that is not an actual link, or users’ attention might be focused on the least important part of the page. In this way, in-page web analytics tools can help an organization optimize its website's usability and positively impact outcomes like conversion rate.
Heatmap and Session Recording Software Features
In-page web analytics tools often offer capabilities such as:
- Heatmaps that show frequency and depth of click activity on a page
- Mouse-tracking, which shows mouse cursor movement across the page
- Form analytics, which shows visitor behavior in filling out forms even when not submitted
- Eye-tracking, which use either real people or algorithms to show eye movement across a page
- Session replay, which are live recordings of an individual's website session
- Visitor segmentation
Many point solutions offer in-page web analytics, such as Crazy Egg, Mouseflow, and Hotjar. Some web analytics solutions such as Google Analytics include some in-page analytics capabilities, as do some A/B testing products such as Visual Website Optimizer. Adobe Analytics offers integration with ClickTale.
Heatmap and Session Recording Software Comparison
Before purchasing a heatmap and session recording product, consider the following key factors:
- Type of tool: There are some stand-alone heatmap and session recording tools like Hotjar and Mouseflow that primarily provide heatmap, session recording, and intercept and email survey capabilities. However, many user experience platforms include these capabilities along with additional analytics features. Certain A/B testing platforms also prove heatmap and other in-page analytics. Smaller point solutions will be cheaper but offer less functionality than larger user experience analytics or A/B testing platforms. First, determine what level of tool you and your organization are looking for.
- Ease of use: Are the heatmap and session recording tools you're considering easy to install and use? Especially if there will likely be marketing or other non-technical end-users of the tool at your organization, make sure it’s user-friendly enough for all types of users.
- Range of features: Besides heatmap analysis and user session recording, are you looking for any additional features in a heatmap tool? For example, the ability to conduct website A/B testing, run intercept surveys/website polls, send out email surveys, or advanced user behavior analytics? Not all heatmap and session recording tools have the same set of features, so identify which features are important for you and your organization to have before testing out different tools.
Pricing for stand-alone heatmap and session recording tools can vary based on the number of websites being monitored, the number of pageviews or sessions per day, the number of recordings, the number of users, and the range of features included in the platform. Some tools like HotJar and Mouseflow offer a free version of their product.
Starting prices for paid plans can range between $24 - $40 per month.
The following heatmap and session recording software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
Frequently Asked Questions
Compared to product analytics software (which examines aggregate user behavior on websites or within applications), heatmap and session recording software allows businesses to understand the behavior of their web audience at the individual level. While looking at an individual’s behavior can’t shed light on aggregate metrics like total organic traffic, it can help diagnose or better understand points of end-user pain or confusion.
For example, if it looks like a certain link on your webpage isn’t receiving many clicks, watching a few recordings of web visitors interacting with your website might help illuminate why they’re not clicking on that specific link.
Certain tools like HotJar and Mouseflow offer free versions of their software. Starting prices for paid heatmap and session recording tools can range from $24 - $40 per month. The pricing model for different products may vary depending on factors like:
- number of websites being monitored
- number of pageviews or sessions per day
- number of recordings
- number of users of the platform