Heatmap and Session Recording Software

Best Heatmap and Session Recording Software include:

Smartlook, Hotjar, and Quantum Metric.

Heatmap and Session Recording Software TrustMap

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Heatmap and Session Recording Software Overview

What is Heatmap and Session Recording Software?

Most web analytics tools focus on clickstream analytics, or the tracking of visitor movement from webpage to webpage across a site. By contrast, in-page web analytics, like heatmaps and session recording software, provides users with an analysis of visitor behavior within one particular webpage. Marketers, analysts or UX specialists use in-page web analytics tools to identify areas of confusion, technical errors, or barriers to conversion on a particular webpage. For example, visitors might click an area that is not an actual link, or user attention might be focused on the least important part of the page. In this way, in-page web analytics tools can help an organization optimize its website's usability or conversion rate.

Heatmap and Session Recording Software Features & Capabilities

In-page web analytics tools often offer capabilities such as:

  • Heatmaps that show click activity on a page
  • Mouse-tracking, which shows mouse cursor movement across the page
  • Form analytics, which show visitor behavior in filling out forms even when not submitted
  • Eye-tracking, which use either real people or algorithms to show eye movement across a page
  • Session replay, which are live recordings of an individual's website session
  • Visitor segmentation
There are many point solutions that offer in-page web analytics, such as Crazy Egg, ClickTale, Hotjar and IBM Tealeaf. Some web analytics solutions such as Google Analytics and comScore Digital Analytix include some in-page analytics capabilities, as do some A/B testing products such as Visual Website Optimizer. Adobe offers integration with ClickTale.

Heatmap and Session Recording Products

(1-25 of 30) Sorted by Most Reviews

Oracle CX Marketing (formerly Oracle Marketing Cloud)
601 ratings
232 reviews
Top Rated
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
VWO
173 ratings
99 reviews
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and Tar…
Smartlook
186 ratings
66 reviews
Top Rated
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.Smartlook provides a way to understand user behavior at …
Hotjar
179 ratings
53 reviews
Top Rated
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
Quantum Metric
35 ratings
34 reviews
Top Rated
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience, with the resul…
Crazy Egg
105 ratings
26 reviews
Crazy Egg is a heat map web analytics product.
ClickTale
42 ratings
12 reviews
ClickTale provides a full video playback option for each individual visitor's session (including mouse movement, clicks and keystrokes). In addition, it uses meta statistics to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics.
Siteimprove
20 ratings
8 reviews
Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content side of thing…
FullStory
18 ratings
8 reviews
FullStory headquartered in Atlanta offers a heat map and session recording / replay application.
Acoustic Experience Analytics (formerly Tealeaf)
5 ratings
4 reviews
Acoustic Experience Analytics (formerly Tealeaf), an AI powered application providing site visitor session recording and replay, anomaly detection, and struggle analytics.
Lucky Orange
13 ratings
4 reviews
Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Zarget
5 ratings
3 reviews
Zarget is an all-in-one website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Zarget allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as wel…
SessionCam
12 ratings
3 reviews
SessionCam is a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Session replay technology enables brands to record customer activity on a site and replay a…
Amazon Rekognition
3 ratings
2 reviews
Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and positioned in web…
UserReplay
2 ratings
1 reviews
UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.
Inspectlet
7 ratings
1 reviews
Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.
Decibel Insight
5 ratings
1 reviews
Decibel Insight is a heat mapping and web analytics solution.
Ptengine
Ptengine is a web analytics and heat map platform. Some key features include: Multiple Device Tracking, Conversion & Funnel Analysis and Campaign Analysis.A/B Testing & Website Optimization FeaturesGeneral FeaturesA/B/n TestingMultivariate TestingSplit URL Testing1:1 PersonalizationTechnolog…
Attention Wizard
Attention Wizard is brought to you by the website conversion rate optimization specialists at SiteTuners. SiteTuners was launched in 2002 to improve the technology used for conversion optimization. Since then, the company has developed a comprehensive portfolio of both consulting and conversion opti…
heatmap.me
Heatmap.me is a heatmapping tool built to help customers with features such as landing page optimization and dynamic content interaction mapping.
SeeVolution
SeeVolution is an in-page web analytics playform built around website heatmaps, real-time analytics, and plug-ins with popular content management solutions like WordPress and Drupal.
gemiusHeatMap
gemiusHeatMap is an in-page web analytics built to provide users with click analysis along with heatmaps and performance reporting.
GhostRec
GhostRec is an in-page web analytics solution built around usability testing. It does not require any additional hardware and software, and it also has features such as heatmaps and 24-hour support.