Accurate & cost effective Image Recognition tool for CPG Instore execution
March 23, 2022
Accurate & cost effective Image Recognition tool for CPG Instore execution
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Infilect InfiViz
I have recommended Infiviz to some of my consulting clients (to their sales & marketing teams). InfiViz helps provide real-time execution
insights from across a hundred thousand stores in Asia-Pacific & globally. One of our key customers (also one of the world’s leading personal care brands), faced
challenges with store audits undertaken manually through market research firms.
This resulted in inaccurate & inconsistent in-store data gathered by their
on-field merchandizers from only a sample set of stores maybe once a month. The
client was looking for an image recognition solution that would help them gain
real-time in-store execution insights from across every key outlet. By enabling
their merchandizers to simply capture in-store images using our mobile app, the
customer was able to track metrics like On-Shelf-Availability, Share-of-Shelf, and monitor store-level compliances along with gaining competitor insights.
insights from across a hundred thousand stores in Asia-Pacific & globally. One of our key customers (also one of the world’s leading personal care brands), faced
challenges with store audits undertaken manually through market research firms.
This resulted in inaccurate & inconsistent in-store data gathered by their
on-field merchandizers from only a sample set of stores maybe once a month. The
client was looking for an image recognition solution that would help them gain
real-time in-store execution insights from across every key outlet. By enabling
their merchandizers to simply capture in-store images using our mobile app, the
customer was able to track metrics like On-Shelf-Availability, Share-of-Shelf, and monitor store-level compliances along with gaining competitor insights.
- High level of accuracy (>95%)
- Very fast to set up & use (2 weeks)
- very cost effective
- can be used for GT & MT
- Need merchandizers to be trained (in local language)
- Data management is a challenge that clients have to manage
- Real-time insights on Instore execution (OSA, Shelf-share, Promo compliance%, etc)
- Helps in managing retailer payouts vs Terms of Trade
- RoI on instore/trade marketing spends
- 2-5% sales uplifts in same store growth
- 20x RoI on spends
- Visibility into lot more stores (esp in GT)
Cost effective, Real-time insights (
Do you think Infilect InfiViz delivers good value for the price?
Yes
Are you happy with Infilect InfiViz's feature set?
Yes
Did Infilect InfiViz live up to sales and marketing promises?
Yes
Did implementation of Infilect InfiViz go as expected?
Yes
Would you buy Infilect InfiViz again?
Yes