Is Infusionsoft Right for Your Business?
October 01, 2013

Is Infusionsoft Right for Your Business?

Sherri Kesinger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction

Pros

  • Infusionsoft has robust capability as an email marketing platform. You can get as detailed as you want with categories and tags for future segment marketing.
  • The ability to create "if this, then that" type scenarios with email marketing allows users to laser target their sales funnels for specific audiences.
  • The new Snap app allows you to take a picture of business cards with your smartphone and then upload directly to Infusionsoft (the information is reviewed by live people to ensure it imports right). This makes your lead gen efforts instant and almost effortless.

Cons

  • Infusionsoft is extremely strict with SPAM. This isn't a "done poorly" feature by any means, but if you want to market to existing email lists that are old, or maybe weren't obtained with opt-in functionality, Infusionsoft may not work well for you.
  • Because of how robust Infusionsoft is (again, not a negative in and of itself), it can be overwhelming and time intensive for the average user or business owner to implement.
  • Automation and integration. One system for CRM, Emarketing and Ecommerce rather than individual systems that must be pieced and synced together.
It's hard to find another system that is as integrated and advanced as Infusionsoft, if your business requires this level of functionality.
In addition to an already highly functional system, Infusionsoft continues to be forward thinking with improvements in the Campaign Builder and new features such as the Snap app for smartphones.

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