When deciding if Infusionsoft is the best choice for your company I would ask yourself if you have the email, lead, and traffic volume that necessitate the tool. If you are simply blasting out a single generic email thank you and monthly newsletter Infusionsoft is absolutely overkill. Infusionsoft is not Hubspot Lite. Make sure that you have a marketing plan in place to generate the form fills as Infusionsoft does little to nothing to assist in developing that for you. It's absolutely fantastic if you need a very sophisticated email automation solution, just make sure you have everything in place to leverage it.