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Infusionsoft Review 49 of 90
Review: "Infusionsoft is a great tool for any business that wants to know what their marketing is really doing and who wants their sales team to know who their customer really is."
https://www.trustradius.com/crmInfusionsoftUnspecified7.7192101
John Hopkins profile photo
Updated June 22, 2015

Review: "Infusionsoft is a great tool for any business that wants to know what their marketing is really doing and who wants their sales team to know who their customer really is."

Score 8 out of 101
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Overall Satisfaction with Infusionsoft

  • Marketing follow-up automation.
  • Sales automation.
  • When used properly, you'll know not just which marketing efforts provide the most leads, but more importantly, which efforts provide the best leads.
  • Infusionsoft REALLY needs better split-testing tools. When I suggest "better" I really mean "any". You'll need 3rd party tools to implement any real split-testing. This is a key area for a marketing platform tool that I really feel leaves a gap that competitors will fill.
  • I use Infusionsoft in my business of helping others with Infusionsoft and marketing. Without it, I'd feel like I was in the stone-ages of manual processes and customers falling through the cracks.
  • It helps us qualify leads faster and with more accuracy.
  • I've managed email lists of more than 100k people and the customized communication that I create would be unmanageable without infusionsoft.
This tool isn't a magic bullet unless you put time into it up front and manage it going forward. While it is an automation tool, like any other tool, you will need a plan and devote time to executing.

Using Infusionsoft

I have to say that I have a love/hate relationship with Infusionsoft. I love what it allows us to do, but it is certainly frustrating at times, especially for new users AND power users. New users have a decent learning curve and power users will likely need third-party tools to get it to really perform the way you want it to. That said, I've found no better tool and the customer service is very responsive.