Item: Ion, by Rock Content
Rating: 9
Author: Linda Bee

Use Cases and Deployment Scope

LiveBall is used as a tool in Executive Education to market professional programs thru the use of microsites. We used paid and organic digital campaigns to drive traffic to these microsites for lead capture, follow-up and registration. Liveball provides management reporting, integration with Salesforce. We also integrate our forms with Hubspot allowing us a full picture of or digital marketing efforts.

Pros and Cons

Ease of wireframe creation for branding of multiple sites
Custom Reporting
Responsive Sites displaying content for pc's, laptops, ipads, and mobile devices

Online lead capture form data
Lead management

Return on Investment

Fantasitc ROI for generating leads for Executive Education Programs
We would not be were we are without LiveBall
Great way to profile programs in a microsite environment

Alternatives Considered

Did not compare against any others

Likelihood to Renew

Because it works for Bentley University Executive Education.

Likelihood to Recommend

Product and program microsites, lead capture. Better integration with social media accounts, GoogleAdwords and LinkedIn.

LiveBall sets lead capture on fire!

Software Version

Overall Satisfaction