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Ion Interactive/LiveBall-An excellent all-around product from start to finish
Updated January 16, 2018

Ion Interactive/LiveBall-An excellent all-around product from start to finish

Tim Gossett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We utilize this for management of our campaigns within the Liveball platform. This is specifically designed with the idea of pulling in content and managing not only the design of the pages we utilize for lead generation, but also the analytics and in-depth reporting to show how the campaigns are converting in a very granular fashion.
  • Setup and design of pages is relatively easy
  • Customer service is very responsive
  • Ability to learn on the fly and help/support knowledgebase is excellent
  • Design at times can be not intuitive
  • The ability to get to reporting can be a bit difficult based on how many clicks it takes
  • Expanded reporting to give even more functional use would be great.
  • We have been able to identify what campaigns are working and what aren't rather quickly
  • We have been able to share this platform with third party vendors that assist us
  • Ease of set up has increased employee efficiency
  • None
We have always used LiveBall for this particular type of set up within our landing pages, and we aren't looking to do anything different any time soon.
This was something that I was not involved in, as I am more of an end user and gatherer of information from the system itself. However, with hindsight being 20/20, my suggestion would be to ask for a demo that explicitly shows building of pages and how that translates into reporting on the page and the capabilities. In some ways, Ion Interactive is almost a "beast" for users that don't need as much power.

Ion, by Rock Content Feature Ratings

Content Creation
8.0
Ideation
8
Content collaboration
8
Content Publishing
Not Rated
Content hub
Not Rated
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
8.5
Audience profiling and targeting
8
Closed-loop tracking and reporting
8
Content performance analytics
9
Campaign optimization dashboard
9

Using ion interactive

2 - For our tracking of advertising campaigns within our landing pages
1 - Knowledge of the platform and how to navigate the structure for best performance.
  • Monitor Data Conversions
  • True metrics of effectiveness of campaigns
  • Rapid fire analytics to allow for quick changes if necessary
  • Testing of A/B campaigns
  • In-depth deeper dives into keywords and specific offerings
Everything that we need for a product like this has been met. We've hired different individuals to design pages, and their ability to immediately jump into this product has greatly assisted us with ROI. In all, this is a quality product, with great customer service.

Evaluating ion interactive and Competitors

  • Price
  • Product Usability
  • Vendor Reputation
The ability to have a platform give metrics on a wide scoping basis.
We would potentially leverage features and usage amongst the price we pay for the product.