ION is great for end to end management of stand alone landing pages
Overall Satisfaction with ion interactive
We are using ion for our B2B clients in conjunction with the paid media efforts that we are managing for them.
Pros
- ion is great for rapid, iterative deployment and testing of landing pages
- ion is great for interactive content
Cons
- The user interface of the console could be further improved for better organization and usability
- It has a great positive impact on our clients' ROI due to our utilization of their testing features to continually improve the conversion rate for our clients.
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
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