ION is great for end to end management of stand alone landing pages
February 05, 2018

ION is great for end to end management of stand alone landing pages

Abraham Nord | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We are using ion for our B2B clients in conjunction with the paid media efforts that we are managing for them.

Pros

  • ion is great for rapid, iterative deployment and testing of landing pages
  • ion is great for interactive content

Cons

  • The user interface of the console could be further improved for better organization and usability
  • It has a great positive impact on our clients' ROI due to our utilization of their testing features to continually improve the conversion rate for our clients.
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
ion is great for landing pages where we manage the entire funnel from generating clicks, optimizing engagement, and managing the conversion and lead flow into clients' systems.

Ion, by Rock Content Feature Ratings

Content collaboration
3
Content hub
5
Forms / Gated content
8
Embedded CTAs
5
Content distribution
8
Content promotion
9
Content automation
4
Audience profiling and targeting
6
Closed-loop tracking and reporting
9
Content performance analytics
4
Campaign optimization dashboard
6

Comments

  • Shaun Williams | TrustRadius Reviewer
    Hi Abraham, Thank you for your feedback! Feel free to stay tuned to our news page for updates on ion - https://support.ioninteractive.com/hc/en-us/community/topics/115000010926-News Best, Shaun

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