My wife might be jealous to know how in love I am with ion interactive
June 28, 2019

My wife might be jealous to know how in love I am with ion interactive

Steve Gandola | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ion interactive, by ScribbleLive

ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do, quickly and inexpensively, they started hopping on board. Now our internal design department has two people devoted to creating with the ion platform. We use it for product selectors, calculators, a sales tool library, trade show lead capture, and dozens of fun social media posts that boost our SEO. It’s been a game changer for us.
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
  • Would like to be able to copy rules and paste them in other places (pages, creatives)
  • Better advanced level training (re-watchable webcasts)
  • Ability to upload multiple fulfillments
  • Extended help hours (we're on the West coast)
  • ion has helped us drive up our SEO.
  • We've been able to expand our product portfolio to give better solutions for our consumers because ion can help them find the right one.
  • ion has saved us THOUSANDS of dollars in development costs.
We have created dozens of fun quizzes, info-reveals, infographics. We built an EXTENSIVE sales tool to house dozens of selling pieces and help sales agents be able to find the right tools while they're actually in their sales calls. We have a savings calculator to help users estimate savings based on selections THEY believe in rather than assumptions we make for them. We have built plan selectors to help consumers find the right plan for them given that our plans features can be overwhelming.
I'm able to use Quick Starts to help me figure out what would work best to meet my objectives and then use that to communicate to my creative services department what I want. They're then able to easily deliver the right solution.
Sometimes I have an idea and ask the ion support team to recommend Quick Starts that might work. They're great about giving me some options and then I'm off to the races.

For complex tools, it's been great to be able to contract ion to build them for me at very affordable rates.
For a particularly complex tool beyond my ability to create I contracted ion to build it. The developer was BRILLIANT. I mean that in a literal sense. His ability to quickly understand and assimilate the needed logic was breathtaking. And his ability to translate my vision into a tool was phenomenal. The whole process with the ion team of discovery, scoping, estimating, executing and post delivery support was outstanding.

I also love that when I ask a question and get a response, often there is follow up a week or so later to see if I was able to accomplish what I wanted. Great customer service.
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just started using another interactive tool. A year later they had scrapped that arrangement and transitioned over to ion. They found that ion just offered more breadth of features.
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts.

ion, by Rock Content (formerly from ScribbleLive) Feature Ratings

Ideation
7
Content collaboration
5
Content hub
7
Forms / Gated content
8
Embedded CTAs
9
Content distribution
4
Content promotion
6
Content automation
5
Audience profiling and targeting
6
Closed-loop tracking and reporting
6
Content performance analytics
6
Campaign optimization dashboard
7