Good overall experience with ion interactive
August 21, 2019

Good overall experience with ion interactive

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive, by ScribbleLive

We use it within our Research/Content department. We publish original content sourced from our research by way of infographics and interactive whitepapers. It is another way to engage our members and collect more information on them.
  • User-friendly
  • Engaging
  • Highly customizable
  • Create an 'undo' button on the backend
  • Create standard charts (e.g., bar, pie charts) that can be easily inserted and customized.
  • More images in the library or best practices on image sizing, etc.
  • We have not actually gone 'live' with any experiences yet. We are a small company and it has taken a significant amount of time to get up and running. Therefore, we have not seen any ROI in our year of use (largely due to internal issues).
  • Our partners are very interested in collaborating with us on experiences, but as I mentioned, we have yet to sign any deals. In short, it has had a short-term positive impact in that it is an addition to our product offerings and partners see the potential value.
We have probably been a challenging customer for Ion in that we have had several internal roadblocks. Despite this, the Ion customer support staff consistently reached out to check and offer support in any way possible. They were responsive and attentive. I spoke directly with the creative team and asked for guidance in optimizing mobile view.
Where it makes sense - using custom research to generate leads.
Where it does not make sense - when we do not have custom research or marketing support.

Ion, by Rock Content Feature Ratings

Ideation
8
Content collaboration
4
Content hub
Not Rated
Forms / Gated content
9
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
6
Closed-loop tracking and reporting
Not Rated
Content performance analytics
7
Campaign optimization dashboard
6