A fantastic all in one that allows you to track everything from one central location
April 13, 2022

A fantastic all in one that allows you to track everything from one central location

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MagicPixel

With the rise of restrictions on 3rd party cookies finding a solution to better track and analyze our data was a must. The other important part of our business was having something that could manage all of our trackings at once from a central location. MagicPixel helped with that so that we could have everything where we wanted.
  • Multi-integrated tracking approach
  • Tag analytics
  • Lighthouse integration for Sitespeed + page experience monitoring.
  • Live debugging
  • Easier to setup pixel integration.
  • More clear pricing structure from the start.
  • Additional resources for non-code capable users (marketers).
  • Improved multi-integrative approach for less dev time implementing tags.
  • Easier testing of tags meant less down-time for misbehaving tags.
  • More mobile growth due to better tracking.

Do you think MagicPixel delivers good value for the price?


Are you happy with MagicPixel's feature set?


Did MagicPixel live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of MagicPixel go as expected?

I wasn't involved with the implementation phase

Would you buy MagicPixel again?


It really offers a lot of different approaches for how to track your users for better marketing capabilities, the fact that everything exists in one place means it's easier to debug tags, analyze metrics as a whole, and improve efficiency similar to GTM. I still think there's more opportunity to improve user experience with easier integrations and visualization for marketers.
While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
MagicPixel does a great job of allowing you to input, monitor, and analyze your data from a central location while giving you bonus capabilities to understand your site's performance with bonus API integrations like Google's Lighthouse scoring as well as mobile app tagging, as there are not nearly as many companies offering app tracking. While it can do all of those (and many more), it definitely focuses most on the web pixel tracking in my experience.

MagicPixel Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Not Rated
Tag performance monitoring
Page load times
Not Rated