Tag Management Solutions

TrustRadius Top Rated for 2023

Top Rated Products

(1-3 of 3)

1
Adobe Experience Platform Launch

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing…

2
Tealium Customer Data Hub

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

3
Impact

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound…

All Products

(1-25 of 161)

1
Tealium Customer Data Hub

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

2
Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple…

3
Ensighten Manage

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and…

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4
Impact

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound…

5
Adobe Experience Platform Launch

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing…

6
ObservePoint

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and…

7
Piwik PRO

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection…

8
TransUnion TruAudience

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly…

9
Funnel IQ

The Funnel IQ product provides a platform that delivers GTM data.

10
Adobe Dynamic Tag Management (discontinued)

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience…

11
Qubit OpenTag

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

12
Blue Triangle

Synthetic Monitoring from Blue Triangle is a solution designed to ensure a site is up and running on all devices to catch issues before customers do.

13
Adform FLOW

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…

14
MagicPixel

MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-…

15
Falcon

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due…

16
UberTags (Discontinued)

UberTags was a tag management tool acquired by marketing company [x + 1] for their Origin DMP. [x+1] was acquired by programmatic advertising and marketing company Rocketfuel, which in turn was acquired by Sizmek. UberTags is no longer available.

17
JENTIS

JENTIS - The data collection tool for the new tracking era.JENTIS is not an analytics, advertising or storage tool. JENTIS specialises on collecting first party data for the entire martech stack. Its data capture technology is a combination of client-side and server-side tracking…

18
Commanders Act TagCommander

TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo,…

19
Clearcode 7suite

7suite is a fully customizable data management stack consisting of a data management platform (DMP), tag manager, and content personalization engine. 7suite is designed for Ad Tech & MarTech companies wanting to build a custom data management platform (DMP) to meet specific…

20
Instart Tag Control

Instart Logic in Palo Alto, California offers cloud or software-defined application delivery, an alternative to content delivery networks (CDN).

21
TalentNest
0 reviews

23
RECRU
0 reviews

Learn More About Tag Management Solutions

What are Tag Management Solutions?

Tag management solutions track marketing data by embedding code, a digital tag, in websites, mobile apps, and IoT devices. They capture information for website analytics. It is an essential tool for digital marketers to track conversions and collect visitor behavior data without the need for IT intervention.

The information it provides informs marketer advertising, improves the customer experience, and supports conversion testing, ad serving, remarketing, marketing automation, and affiliate marketing.

Using a single piece of code (a container tag) that can support multiple marketing vendors, tag management solutions facilitate the implementation, management, and maintenance of tags on digital properties. It consolidates and standardizes the process of updating tags.

Tag management solutions include rules engines that specify when, where, and how tags fire (running the code on a web page) such as when a specific cookie is present, the source of the traffic, a form submission, or a specific page view. Tag managers eliminate the problem of duplicate firing from multiple vendors by only firing when the correct media has been attributed to an order. TMS reporting will track the entire click path.

Enterprise tag management systems offer customization, data management, security and privacy controls, and tech support.

Tag Management Solutions Features

Many of the following features are offered in enterprise tag management solutions:

  • Tag containers, multi-vendor/account support
  • Tag library, tag templates, custom tags, variable tag mapping, synchronous and asynchronous tags
  • Tag implementation, management, and maintenance
  • Tag firing rules engine
  • Event tracking
  • Track, monitor, capture, and analyze visitor engagement and behavior
  • Tag testing, error checking
  • Data management, data distribution management
  • Dashboards, marketer-friendly user interfaces
  • Tag performance monitoring
  • Tag history
  • Tag auditing
  • Security and privacy controls
  • Role-based user permissions
  • Integrates with third-party content, video players, ads, social media widgets
  • Integration with CRM and marketing automation systems
  • Tech support
  • Cloud or on-premises deployment options

Tag Management Solutions Comparison

Consider the following when purchasing a tag management solution:

  • Features: Free products do not provide the same range of features that enterprise-level tag management solutions offer.
  • Web Analytics: Are you in the market for a web analytics suite? They may include tag management functionality that is sufficient for your requirements.
  • Integrations: What are your requirements for a tag management solution to integrate with existing systems such as marketing automation or CRM systems?
  • Marketing: If you utilize multiple marketing vendor solutions or want the flexibility to change marketing vendors, a tag management solution readily supports those initiatives.

Pricing Information

Enterprise-level tag management systems with advanced features requiring obtaining a vendor price quote. Some tag management solutions are free.

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Frequently Asked Questions

What does Tag Management Solutions do?

Tag management solutions are used by marketers to track, monitor, and capture information about customer engagement. Customer behavior is analyzed when using websites, mobile apps, and IoT devices providing insights into the success of marketing efforts and level of customer satisfaction.

What are the benefits of using Tag Management Solutions?

  • Increases marketing agility, accelerates campaign time to market
  • Unifies marketing efforts, easily handles multiple vendors
  • Expedites testing of marketing options
  • Strengthens business intelligence
  • Improves customer experience
  • Reduces costs, faster deployment, frees up marketing and IT resources
  • Promotes data collection governance and privacy law compliance
  • Enhances data accuracy and collection
  • Simplifies tag management, facilitates tracking large numbers of tags
  • Standardizes tag maintenance
  • Improves website performance

What are the best Tag Management Solutions products?

These are some of the popular tag management solution products.

How much do Tag Management Solutions cost?

Interested buyers will need to contact the vendor to obtain a quote for enterprise-level tag management systems. There are some free, yet basic tag management solutions available.