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Great for logistics location analysis
July 08, 2020

Great for logistics location analysis

Kirsten Tisdale | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Maptitude

I'm a logistics consultant running my own business. I use Maptitude for visualisation and analysis on behalf of my clients for two completely different business streams - mainly for logistics studies but also for looking at databases from customers in areas like marketing, field service, membership organisations... while remaining GDPR compliant of course!!
  • Being able to visualise customer spread and hotspots
  • Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
  • Analysing potential new locations using centres of gravity and, particularly, the facility location tool
  • What I call the batch mileage tool - generating times and distances between multiple locations
  • The flow tool - being able to visualise volumes moving between locations
  • While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
  • Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace
  • I used to use ultra low cost MapPoint. Maptitude, while being at a slightly higher price point, is just streets ahead of what MapPoint could do and but at a price where I don't need to charge my clients any extra for using it.
I was a MapPoint user and was looking for a simple GIS tool to replace it when Microsoft announced that they weren't going to update it any further - actually Maptitude can do masses more than I ever need it for, and it does what I need really well - masses better than MapPoint could do.
Caliper are really good at responding to any difficulties you're having ...even if it's your own fault! If I was a US user, I'd immediately give it 10/10, but because I'm in the UK and am an early bird, there are those occasions where I've needed support in our morning, but had to be patient. But it's not an issue.

Do you think Maptitude delivers good value for the price?

Yes

Are you happy with Maptitude's feature set?

Yes

Did Maptitude live up to sales and marketing promises?

Yes

Did implementation of Maptitude go as expected?

Yes

Would you buy Maptitude again?

Yes

In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.