Maptitude Reviews

3 Ratings
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Score 9.4 out of 100

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Reviews (1-3 of 3)

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Kirsten Tisdale | TrustRadius Reviewer
July 08, 2020

Great for logistics location analysis

Score 10 out of 10
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I'm a logistics consultant running my own business. I use Maptitude for visualisation and analysis on behalf of my clients for two completely different business streams - mainly for logistics studies but also for looking at databases from customers in areas like marketing, field service, membership organisations... while remaining GDPR compliant of course!!
  • Being able to visualise customer spread and hotspots
  • Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
  • Analysing potential new locations using centres of gravity and, particularly, the facility location tool
  • What I call the batch mileage tool - generating times and distances between multiple locations
  • The flow tool - being able to visualise volumes moving between locations
  • While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
  • Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace
In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.
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Brett Lucas | TrustRadius Reviewer
July 08, 2020

Powerful Business GIS at an Economical Price

Score 10 out of 10
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Verified User
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As a user of Maptitute for the past 10 years, I can say that I have been continually impressed at the improvements that have been made through each iteration of the software. I use the software primarily for business/retail applications, institutional research, and logistics. Maptitude's greatest strength is the software’s ability to crunch through “big data” sets and display that data spatially in just a few steps. Maptitude is a great alternative to ArcMap, as all of the ArcMap extensions (i.e. spatial analyst, network analyst, etc.) are all built-in for a fraction of the cost.
Using Maptitude, I can easily create 3-D maps, heat/hot spot maps, Thiessen Polygons (Areas of Influence), drive-time rings, flow maps (desire lines and spider maps), territory mapping, and spatial overlays (tagging features from one layer to another), trade area/site selection, and much more. I can also easily bring in shapefiles, imagery, and terrain data from a variety of sources. Maptitude has a robust geocoder built-in, that can instantly locate data that you have stored in Excel, Google Sheets, Access, or other SQL formats. Maps can be exported in a variety of formats that interact nicely with the Microsoft Office Suite environment.
As one who has taught Business GIS courses, the beauty of Maptitude is the low learning curve, which allows my students to focus on the analysis and results of data and less time on basic GIS software fundamentals. For the price ($695), Maptitude, is hands down the best desktop GIS software on the market.
  • Geocoding
  • Thematic mapping
  • Big data
  • Data dashboards
Maptitude excels with data visualization so spatial patterns within your tabular data start to appear allowing you to convey that information in a straightforward manner. Fully integrates with Microsoft Office.
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Anonymous | TrustRadius Reviewer
March 09, 2020

A program that can meet your sales mapping needs.

Score 9 out of 10
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Maptitude is mainly used to meet admissions and marketing needs. This tool, even though the learning curve can be steep for some, is a great tool providing the means to map our admissions and marketing data. It also provides census data that we can overlay to help us make decisions on where to market. The only issue is that with several companies moving to PowerBi, this tool may become obsolete.
  • Importing Data - simple to import data, unless you are adding data to a previously created map.
  • Mapping Data - will map all sorts of data, and does a real good job with it.
  • Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
  • Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.
  • Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
  • The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
  • The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.
If you want to map any form of data that requires a geographic map, I would recommend Maptitude. This program will allow you to map all types of data, along with the ability to create territories. You can also find locations quickly and easily. I use this function to center my marketing areas around my campuses. Then I use the radius tool to outline my areas. Finally, I create territories within those areas.
If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.
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About Maptitude

Caliper Corporation headquartered in Newton offers Maptitude, designed to be a robust and easy-to-use professional Location Intelligence (LI) tool. Maptitude provides features that allow the user to take advantage of the geographic elements of enterprise (or government) data, and to effectively explore information.

Maptitude Technical Details

Operating Systems: Unspecified
Mobile Application:No