July 08, 2020
Score 10 out of 10
I'm a logistics consultant running my own business. I use Maptitude for visualisation and analysis on behalf of my clients for two completely different business streams - mainly for logistics studies but also for looking at databases from customers in areas like marketing, field service, membership organisations... while remaining GDPR compliant of course!!
- Being able to visualise customer spread and hotspots
- Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
- Analysing potential new locations using centres of gravity and, particularly, the facility location tool
- What I call the batch mileage tool - generating times and distances between multiple locations
- The flow tool - being able to visualise volumes moving between locations
- While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
- Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace
Read Kirsten Tisdale's full review
In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.