A program that can meet your sales mapping needs.
March 10, 2020

A program that can meet your sales mapping needs.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Maptitude

Maptitude is mainly used to meet admissions and marketing needs. This tool, even though the learning curve can be steep for some, is a great tool providing the means to map our admissions and marketing data. It also provides census data that we can overlay to help us make decisions on where to market. The only issue is that with several companies moving to PowerBi, this tool may become obsolete.

Pros

  • Importing Data - simple to import data, unless you are adding data to a previously created map.
  • Mapping Data - will map all sorts of data, and does a real good job with it.
  • Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
  • Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.

Cons

  • Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
  • The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
  • The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.
  • I am not at liberty to provide ROI but can tell you; this tool has allowed us to better target potential sales areas for our campuses. When enrollments are pulled from these new areas, the ROI increases. I have not seen it decrease while utilizing this program.
Maptitude is far superior to this API. It provides the ability to utilize your data in many different ways. The only program that came close to this was Microsoft Maps, and that program is no longer supported. If you are looking for a great program to map your sales data, with several tools to help not only see and understand your data in a graphical format, Maptitude is a winner!
Overall, the support at Maptitude is decent. The lower rating is due to the time that it takes to get a reply to your issue. I would put in a ticket and several hours later, receive a reply. This seems to have changed for the better recently, but I am rating my overall experience with this program. Most of the time, I utilized their support to help me understand something that their system provided; the issue was the fact that the steps to take were not what I expected. After support helped me a few times with this issue, I was well on my way of mastering this program. As stated earlier, the learning curve of this system is steeper than most, but once you understand the process and where things are, this program is very powerful.

Do you think Maptitude delivers good value for the price?

Yes

Are you happy with Maptitude's feature set?

Yes

Did Maptitude live up to sales and marketing promises?

Yes

Did implementation of Maptitude go as expected?

Yes

Would you buy Maptitude again?

Yes

If you want to map any form of data that requires a geographic map, I would recommend Maptitude. This program will allow you to map all types of data, along with the ability to create territories. You can also find locations quickly and easily. I use this function to center my marketing areas around my campuses. Then I use the radius tool to outline my areas. Finally, I create territories within those areas.
If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.

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