TrustRadius
Marketo Review 498 of 671
Review: "Marketo - The best present for your marketing organization....EVER"
https://www.trustradius.com/marketing-automationMarketoUnspecified81565101
Travis C. Taylor profile photo
Updated December 15, 2015

Review: "Marketo - The best present for your marketing organization....EVER"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Select
Modules Used
Marketo Lead Management, Marketo Sales Insight, Marketo Social Marketing, Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We are using Marketo primarily for Marketing & Sales communications. Additionally, we are investigating the possibility of leveraging it for new hire on-boarding, ALL internal communications. This is helping close the gap of a uniform communication process by ensuring a consistent look, feel, and comm stream for the employees. Overall, it takes the entire organization to adopt the process in order for it to be effective.
  • Email Configuration - The ability to edit the email in HTML, Pure Text, or even dive into the HTML Source Code is huge.
  • Sales Insight - The ability for my Sales Teams to have information at their finger tips on who this person is, what they have done with us, and what they have viewed was a huge accelerator
  • Nurturing - with the deployment of their "Engagement Engine", I had the ability to set someone in a nurturing path that was set to my rules. They would receive content in the order preferred and I could edit that list real time without a ton of configuration.
  • Personalization - with the release of 'Real Time Personalization', the ability to customize and personalize everything is limitless. The only limit, as is with any good marketing program, is content.
  • Landing Page editor - overall, the HTML Landing Page editor felt very lightweight, to where we actually had to deploy a 3rd party system for our landing pages outside of the registration pages.
  • System Performance - though they are pouring copious amounts of time and energy in boosting the system's performance, depending on the time of day, it can still take quite a bit of time to generate reports.
  • RCA Flexibility - their Revenue Analytics tool could use some more flexibility in order to adapt to true business models.
  • Positive - ability to drill into specific opportunities to identify Marketing's interaction with the individual.
  • Positive - MQLs coming from individuals that we normally wouldn't have tracked, thus faster lead conversion.
  • Positive - the Engagement engine allows me to see where people are in the communication cycle and if I have run out of content
  • Act-On,Eloqua
Act-On:
Marketo is a far superior product. At the time I was evaluating Act-On, their only integration from a webinar perspective was WebEx. Considering that GoToMeeting was our platform of choice was a big ding. Additionally, the way the communications were streamed and scoring was done did not fair well to Marketo & Eloqua

Eloqua:
I have used this platform at two different companies in my past. It is a good system, don't get me wrong, but Marketo is much much much easier to use. Easier to implement lead scoring, basically more intuitive all the way around.
Key questions would be performance, product roadmap, and time to deployment. Additionally during the selection process ask about the pricing structure. Some are priced based on number of active users in the DB, while some marketing automation systems are priced based on all the contacts in the database. I would also recommend using a 3rd party for the deployment and setup, though Marketo has definitely stepped up their Professional Services team. Training is key and you want to have a strong business partner involved along the way.

Using Marketo

Users and Roles

18 - Marketing & Sales

Support Headcount Required

2 - A lower level do-er and a higher level strategist

Business Processes Supported

  • Cultivating Leads
  • Continuing Communication
  • Prospect Interaction

Likelihood to Renew

10
We love it so much, we inked a 3 year commitment with Marketo.