We are Hero. We have been a Marketo customer since December 20, 2014 and we rolled out Marketo in 10 business days.
Bryan Landaburu | TrustRadius Reviewer
Updated December 15, 2015

We are Hero. We have been a Marketo customer since December 20, 2014 and we rolled out Marketo in 10 business days.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is owned by the marketing department, but because our roles expand beyond traditional marketing activities, we use marketo for marketing supported activities in Customer Success, Customer Service, Implementation, and customer technical support. Marketo solves an array of problems for us at Hero but it can all be summed up by saying that Marketo allows us to communicate with our current and potential customers when the time is right in a very personal manner.
  • Marketing program management
  • Lead scoring and lead assignment
  • Nurturing and relationship development
  • Additional CRM integrations - very tight with Salesforce but other CRM platforms are not nearly as well supported. Unfortunately, we are not using Salesforce.
  • Better tools for subscriber opt-down/cadence setting pages. Should really be part of the interface.
  • Marketing program folders can become unwieldy.
  • Significant improvements to Marketing > Sales alignment
  • Rapid program development, testing, iteration, deployment and measurement.
  • Our open rates and engagement measures improved by 150% over 2014 marketing efforts
  • ur open-to-click was astonishingly high at 22.5% average.
  • And, our click to conversion performed exceptionally well, generating 200% more qualified opportunities with one program than all of our event efforts combined in Q1 2014
  • BlueHornet,MailChimp,Act-On,Constant Contact,intercom
The breadth of marketing automation tools inside Marketo is unmatched by any competitor that I have ever researched. In addition, their customer community, their professional services and on boarding assistance, their consultation and continuing education, their best practice documentation, etc., etc. all are contributing factors as to why Marketo is the clear leader. I would take this product with me anyplace I run a marketing effort.
People look at products like Marketo as if they are purchasing the solution to their problem. Marketo doesn’t set itself up, it doesn’t know how you market, it doesn't know your customers...out of the box, Marketo is a very big marketing automation system with nearly infinite power, but you have to make it work for you. You need your own strategy and you need to build that strategy into Marketo. Thinking marketing automation will be plug and play is not a strategy. It’s easy for teams to get lost in what’s possible with a tool like Marketo, so much so that it cripples them and makes them unproductive.

Marketo Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

With the amount of processes and analytics we have invested in Marketo, plus our staff training and day to day work efforts, we see no reason to disrupt the good thing we have going. We also have not event touched the surface of whats possible with Marketo. It will be a long time before we consider another solution.

Marketo Implementation

Marketo Support

We had an issue with sender reputation, SPF and the like. These are all kryptonite topics to us because we don't actively discuss these topics on a daily basis around here. We researched on our own and decided to throw it over the wall to Marketo to see if they could help. Their support team answered the call, jumped into our system, pointed out a couple small config options, researched our domain for us, and gave us piece of mind that we were properly configured. We weren't sure what we would get from them because this was our first time since our launchpack that we have reached out to Marketo. We were thankful they still support us in the same manner as our original on boarding.

Using Marketo