1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
The missing piece from your marketing toolbox
November 07, 2013

The missing piece from your marketing toolbox

Ben Green | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management

Overall Satisfaction

  • Behavior based scoring, makes it really easy to build targeted campaigns.
  • My biggest "issue" with Marketo was that lack of a good knowledge base. Trying to find answers through the help sections was always a challenge.
  • Marketo was much easier to use than Pardot, so it made us happy!
  • We implemented Marketo as part of a larger strategy change, and had a positive impact on ROI. I wouldn't say that the increase was only Marketo but it definitely made a difference.
Marketo is a great tool for lead generation and marketing management. I have used Pardot and SFDC previously, SFDC is most certainly more effective if used in conjunction with Marketo. We are able to get a much better handle on the incoming leads and nurture the existing ones more easily while using the platform.
  • Budget - Not a cheap tool.
  • Time - Do you have enough time to invest in learning to properly use the tool and really get the most out of the functionality?
  • I have had great experience with Marketo and highly recommend it as a key tool in your marketing toolbox.