The missing piece from your marketing toolbox
November 07, 2013

The missing piece from your marketing toolbox

Ben Green | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

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Modules Used

  • Marketo Lead Management

Overall Satisfaction

Pros

  • Behavior based scoring, makes it really easy to build targeted campaigns.

Cons

  • My biggest "issue" with Marketo was that lack of a good knowledge base. Trying to find answers through the help sections was always a challenge.
  • Marketo was much easier to use than Pardot, so it made us happy!
  • We implemented Marketo as part of a larger strategy change, and had a positive impact on ROI. I wouldn't say that the increase was only Marketo but it definitely made a difference.
Marketo is a great tool for lead generation and marketing management. I have used Pardot and SFDC previously, SFDC is most certainly more effective if used in conjunction with Marketo. We are able to get a much better handle on the incoming leads and nurture the existing ones more easily while using the platform.
  • Budget - Not a cheap tool.
  • Time - Do you have enough time to invest in learning to properly use the tool and really get the most out of the functionality?
  • I have had great experience with Marketo and highly recommend it as a key tool in your marketing toolbox.

Comments

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