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A few words from an Certified Marketo Expert...
November 09, 2013

A few words from an Certified Marketo Expert...

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction

  • Marketo is great for managing email nurturing programs using the Engagement module. Easy to add/remove things from flows, have different flows for different personas, measure performance.
  • I love success path analyzer in Marketo - very easy way to visualize the lead flow and where they are in the funnel.
  • Lead management and deduping is EASY! Automatically syncs to the CRM in the background, smart list functionality - can't beat that.
  • I'd like to see tips in various sections of Marketo, especially with new product additions and updates (i.e. in RCA).
  • I'd like to be able to save various types of reports in one folder (vs. having to save each type in it's own folder).
  • It would be nice to have more pre-made templates in the instance to be able to customize.
  • Faster lead conversion.
  • Easier way of measuring marketing impact on opportunities.
I see no reason to switch away. It integrates well with the other systems and tools we are using.
I would suggest doing a side by side comparison based on their required features, reading reviews about their top few picks, discussing in LinkedIn groups.

Product Usage

7 - Sales operations, marketing
1 - Experience with marketing automation systems, basic understanding of HTML, analytics.
  • Email marketing.
  • Lead scoring.
  • Lead nurturing.
  • Marketing analytics.
  • Tracking paid advertising as interesting moments.
  • To figure out the best days and times to send emails using heat maps in RCA and multi-variate testing.
  • More in-depth social integration
  • Integrated with Insightera

Evaluation and Selection

  • Pardot,Eloqua,Act-On
Better UI and UX, reputation, reviews.
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
The most important factor was product usability and interface.
I would use the same process over and over again. I had a whole Excel matrix built out with side by side feature comparisons.

Support

They are always responsive and strive to solve my issues as fast as possible.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None