We Love Marketo!
Updated February 04, 2015

We Love Marketo!

Kimi Fowler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo Marketing Automation

Marketo is utilized across our organization and centralized in the Marketing department. We utilize the bi-direction sync with SFDC and the sales team heavily relies on the sales insight and Outlook Add-in features. It addresses several business problems such as lead tracking, scoring, workflow as well as campaign execution.

Pros

  • Database and data handling
  • Operational workflows for leads and routing
  • Campaign engagement and tracking

Cons

  • System speed
  • 120% growth in Marketing Qualified Leads
  • 100% YoY growth on booked revenue sourced from Marketing
  • Silverpop Engage
We moved from Silverpop Engage to Marketo. Marketo took our campaigns to the next level, made our employees more efficient and made us able to be more attentive to our customers.
The product, service and sense of community with Marketo are unmatched.
I think folks should carefully examine automation systems and find the best fit for their needs. Given that, I do think Marketo can meet most needs and then leave room for growth as well. I think Marketo is a no-brainer if you are looking for housing a database that you'd like to nurture, score and flow through a lifecycle.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
7
Social profile integration
7
Dashboards
6
Standard reports
10
Custom reports
9
API
8
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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