Overall Satisfaction with Marketo Marketing Automation
Marketo is utilized across our organization and centralized in the Marketing department. We utilize the bi-direction sync with SFDC and the sales team heavily relies on the sales insight and Outlook Add-in features. It addresses several business problems such as lead tracking, scoring, workflow as well as campaign execution.
- 120% growth in Marketing Qualified Leads
- 100% YoY growth on booked revenue sourced from Marketing
- Silverpop Engage
We moved from Silverpop Engage to Marketo. Marketo took our campaigns to the next level, made our employees more efficient and made us able to be more attentive to our customers.
The product, service and sense of community with Marketo are unmatched.
I think folks should carefully examine automation systems and find the best fit for their needs. Given that, I do think Marketo can meet most needs and then leave room for growth as well. I think Marketo is a no-brainer if you are looking for housing a database that you'd like to nurture, score and flow through a lifecycle.