Powerful platform to grow with (alongside a great community!)
August 11, 2015
Powerful platform to grow with (alongside a great community!)
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is one of our core systems of record (the other being Salesforce). Marketo is the main platform used by the marketing team, sending all emails, scoring leads, routing leads and executing and analyzing all marketing campaigns.
Our SDR and Sales teams also uses Sales Insight to send messages in bulk, monitor the activities of their Leads and Contacts as well as prioritize them based on scores and Interesting Moments.
Marketo has allowed our Marketing, SDR and Sales teams to align more closely, become a revenue-driven organization and increase adoption and use of our CRM, Salesforce. We're using it to increase efficiency, better understand our funnel and increase velocity.
Our SDR and Sales teams also uses Sales Insight to send messages in bulk, monitor the activities of their Leads and Contacts as well as prioritize them based on scores and Interesting Moments.
Marketo has allowed our Marketing, SDR and Sales teams to align more closely, become a revenue-driven organization and increase adoption and use of our CRM, Salesforce. We're using it to increase efficiency, better understand our funnel and increase velocity.
- Ability to customize based on your business needs.
- Integration with Salesforce is best-in-class.
- Access to data and insights, within Marketo and Salesforce, is much easier.
- Ease of use in asset building tools (landing pages, etc.).
- Reporting can be tricky and limited.
- Support in on boarding new users. I've had a good experience, but it's clear there needs to be a lot of education in the way Marketo works to not prolong value.
- Increased SDR efficiency.
- Shorter time to contact for new leads.
- Increase in qualified leads / opportunities created by SDR team.
HubSpot is great for what it solves for: inbound and content marketing. It's incredibly easy to use, but that comes with its limitations. Marketo gave us the ability to align our platform with our business process. It also is far more robust, creating endless opportunity for customization. Marketo's user community is filled with a larger and often more tech-savvy community.
25,000 to 100,000