Marketo is a strong marketing engine
August 11, 2017
Marketo is a strong marketing engine
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo helps our organization track and manage leads, set automated nurture streams in place and send content, facilitate downloads of content and foster engagement across our funnel.
- Marketo has a strong analytic engine behind it and can track against all the metrics important to our CFO.
- Marketo spans the marketing channels where we're promoting - email, website, social, advertising, etc.
- We were able to put a sophisticated lead scoring system in place based on demos and behaviors.
- Unless you invest substantial time in the training available (and their training resources are robust) it's not intuitive to use Marketo.
- The smart list system was not intuitive and caused roadblocks for our operations team.
- Customer service was a bit slow.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
I find it particularly useful in upsell scenarios because of the seamless integration with Salesforce.
25,000 to 100,000
Adobe Marketo Engage Feature Ratings
Using Marketo
2 - Sales operations
Marketing
Marketing
- lead tracking
- Lead nurture programs are running more efficiently.
- We have improved marketing and sales collaboration on scoring leads and moving them down the pipeline.