Flexible, customization, but Slow and too many technical issues.
August 10, 2017

Flexible, customization, but Slow and too many technical issues.

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Not the biggest fan of Marketo. It's flexible, powerful, has a lot of features, but in 2017 when marketing is all about speed. Marketo is way too slow! It just slows down the process of creating campaigns, has too many problems with its forms, and too many problems with CRM integrations.

Our team would love it if it was fast, modern looking, and didn't have so many issues with forms not loading / capturing data / syncing.

Looking at their company profile on LinkedIn you realize they have a ton of sales people and less tech people, confirming my belief that they're really great at selling the product but not the best at building new features.

Pros

  • Flexible
  • Customisable

Cons

  • Slow - extremely slow.
  • Sync issues - every single day we have a sync issue between Marketo and CRM
  • At least
  • Bugs everywhere - we get several messages from leads saying they couldn't fill out a form a month because Marketo failed. We're probably lossing a lot more leads than this.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Remember it's 2017, technology should be quick.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
2
Ability to test dynamic content
1
Landing pages
7
A/B testing
3
Mobile optimization
2
Email deliverability reporting
10
List management
9
Triggered drip sequences
7
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
2
Event/webinar marketing
7
Social sharing and campaigns
5
Social profile integration
5
Dashboards
2
Standard reports
7
Custom reports
6
API
1
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
Not Rated

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