Marketo - How does it stack up?
Updated June 30, 2017
Marketo - How does it stack up?
Score 10 out of 10
Vetted Review
Verified User
Software Version
Spark
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is an all-in-one marketing automation solution here at Paycor. We currently use Marketo for email, web, events, webinars, nurture and so much more. Almost all of our revenue is being touched in one way or form through the use of Marketo. As we grow our organization we are able to scale that growth utilizing Marketo to do so.
Pros
- Ease-of-use, Marketo is easy to pick up. From the Marketo University to the Community (Marketo Nation) of users eager to help troubleshoot or share best practices. Plenty of resources to become a Marketo expert.
- Robust capabilities, Marketo has a great assortment of plugins to easily integration with your instance. Our tech stack continues to grow and Marketo makes it very simple to get those add-ons set up. Always new tech to add and new functionality to learn.
Cons
- Our instance at times has showed some lag, especially with the sync to SFDC
- Support, reaching out to support has not always been the best experience. Although, the community is a great resource to counter that.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Goals differ for each channel but Marketo is a platform that provides that ability to grow across all. We have the ability to nurture each channel in a unique way so that the messaging resonates with each one.
250,000 to 1 million
Comments
Please log in to join the conversation