Marketo makes me feel like a little fish in a big pond
Updated June 30, 2017
Marketo makes me feel like a little fish in a big pond
Score 6 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is currently being used in the marketing department of our company. We use it as part of our content marketing strategy for gated content, as well as for our weekly newsletter to email subscribers. Marketo is also used to send our sales staff leads based on certain criteria we set.
- Automated reporting. You can set reports at basically any interval you want, sending automated messages to sales staff or others who need up to the minute lead information.
- Lead nurturing based on triggers. We can set up several different nurturing campaigns based on actions leads take. The setup is fairly straightforward and simple.
- Smart Lists are easy to make with drag and drop capability to quickly sort your database based on anything you find relevant.
- Forms are not very responsive or pretty. Marketo needs to get rid of fixed width forms, period. There is no excuse for this and we shouldn't need a dedicated web developer to make these work.
- Responsive and more email templates. The baked in email templates are just OK. There needs to be some variety with easy customization to meet a brands needs.
- Landing pages are also difficult to make responsive. Need an easier interface to make these easy to build and implement.
I did not personally select Marketo. I probably would have gone with a different option if I were able to start over. Marketo is a tool built for massive companies with large teams. Ease of use is not its strong point.
I have used HubSpot and everything is so intuitive it is hard to compare. Yes, it seems that you wouldn't get all the minutia that you can from Marketo, but for a small company, you don't need it yet.
I have used HubSpot and everything is so intuitive it is hard to compare. Yes, it seems that you wouldn't get all the minutia that you can from Marketo, but for a small company, you don't need it yet.
25,000 to 100,000