Marketo easy to integrate with custom CRM
Updated December 16, 2016

Marketo easy to integrate with custom CRM

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We are using Marketo for both B2B and B2C business lines. Marketing is the primary user working closely with sales leaders. Marketo is allowing us to nurture leads to increase our conversion rates. We have been able to automate follow-up to new inquiries and it gives us much greater flexibility with being able to change landing pages and copy.

Pros

  • We have a custom database and the integration with Marketo through an API went smoothly. Other vendors fell short when it came to support for a custom integration.

Cons

  • There could be more flexibility with the design center for creating templates
Less than 10,000
We had two lines of business and Marketo easily integrated with Salesforce and also our inhouse database.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.5
Dashboards
8
Standard reports
9
Custom reports
Not Rated
9.5
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

3 - Marketing
23 - From a usage perspective its the marketing team of 3. We have a developer in house that deals with API and transfer of data from internal systems to Marketo.
  • Lead nurturing
  • Automation of referral rewards
  • Abandoned shopping cart campaigns
  • Referral reward automation
Once you have started with Marketo and have everything working you don't really want to undue that and start over.
  • We've been able to automate many manual processes where sales was having to enter data from form fills into our database. This has provided sales more time to focus on follow-up and sales calls. Also new leads are reaching the sales team faster as well.

Evaluating Marketo and Competitors

  • Product Features
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
It was the product features/reputation combined with we had internal home grown database we need to connect with and Marketo seemed to have the best option for that with its API

Marketo Implementation

Person assigned to us to help get campaigns up and running was very good. We purchased some help with API to have extra technical support from Marketo to assist our developer and that was helpful.
  • Implemented in-house
Change management was minimal

Marketo Support

There is a tendency to push everything to documentation to get solved vs actually solving it
ProsCons
Problems get solved
Kept well informed
Slow Resolution
Difficult to get immediate help
No - We don't have the budget for premium support and our installation isn't that complex

Using Marketo

There is a lot of functionality with Marketo and because of that it can be complex. You need to be using it frequently to be proficient
ProsCons
Like to use
Well integrated
Consistent
Convenient
Lots to learn

Comments

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