Experience Marketo
December 16, 2016

Experience Marketo

Lana Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Our company uses Marketo globally. Sales and Marketing work close together to provide a personalized and trusted relationship with customers and potential customers. Marketo helps us analyze our Marketing effectiveness and provide real-time statistics that verify Marketing's role in revenue generation.
  • Detailed activity records.
  • Robust dashboards and reporting options.
  • Quarterly new releases to improve functionality.
  • Reporting - Although you have so many options at your fingertips - increased reporting functionality is always on the roadmap.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Marketo is the first Marketing Automation Tool that I have used. I have been using it for four plus years. In speaking with other professionals that have used muti-platforms, Marketo continues to be a favorite.
[Marketo is well suited to our use case because of its] Ease of use, endless reporting options, multi-avenue of training opportunities, excellent technical support, and continuous platform advancements.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
6
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9