Love using Marketo
December 15, 2016
Love using Marketo
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use Marketo for prospect, client, and partner email communications. A big initiative is with content, and webinars are a vital part of what we do. We use it for various industry updates. Marketo is great for helping with our sales funnel with such a wide array of functions. Marketing uses it mostly to help generate quality leads for sales, but we also use Marketo for product updates and client communications. Marketo has allowed us to track web traffic and help give sales reps insight into what leads are doing to give sales a better idea of what they may be interested in.
- Smart Campaigns
- Smart Lists
- Ability to manage your marketable database
- Great training documents
- Marketo Community is awesome. It's helpful with just a few Admins to be able to ask questions in the community.
- Can run slow.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We are trying to achieve new sales, upsell existing customers, and target lost prospects/clients.
I didn't have any involvement in selecting Marketo for our organization, but I was excited to use it because it is one of four power Marketing Automation softwares. I previously used Act-On and in the short time I have used Marketo, I can say that I like it much better, and we currently do quite a bit with it.
250,000 to 1 million