Steve's review
September 01, 2015

Steve's review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

The communications department uses Marketo to send emails out to our members.

Pros

  • Easy email setup
  • Decent analytics

Cons

  • Setting up email distribution lists
  • Easy of using HTML editor/uploading photos
  • We are not selling a product, but we like to think our emails have kept our members informed on our issues
We also use NationBuilder. Each have their pros and cons.
10,000 to 25,000
B2C
How many users at one time?

Ask about:
  • Ease of use/setting up emails
  • Adequacy of tracking/email analytics

Adobe Marketo Engage Feature Ratings

3.5
WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
3
Landing pages
3
A/B testing
4
Mobile optimization
4
Email deliverability reporting
5
List management
3
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
1.0
Social sharing and campaigns
1
Social profile integration
1
3.0
Dashboards
3
Standard reports
3
Custom reports
3
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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