Marketing Marketo
September 02, 2015
Marketing Marketo
Score 10 out of 10
Vetted Review
Verified User
Software Version
Spark
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
As a global organization in a highly regulated industry with customers and offices in nearly every time zone, I find Marketo to be essential in deploying email and landing pages for sales and customer support. I am currently implementing dynamic content, working to tailor each communication to the particular customer.
- Landing pages
- Forms
- Salesforce integration
- HTML in email could be better
- Marketo could have a more dynamic front end
- We are working on ways to use Marketo to better measure ROI
Marketo is better for larger databases
100,000 to 250,000