We're Marketo Wannabe's!

Software Version
Spark
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used by the Marketing departments, spread across all of our business units. We are currently using this system as mostly an email marketing system. We are currently still implementing things such as sales insight and dynamic content. We went live on Marketo in March, so we have been slowly learning the ropes ever since then.
The business problems it addresses for me personally, are mostly in the realm of live events and webcasts. Previously I needed to tag customers as registered and attended in SFDC by hand. Marketo has stepped in and automated this process for me as well as the sending of emails, etc.
Our data is not very good as of now, and it is getting better each month. We still have a long way to go before we can begin to use Marketo the way it should be used.
Pros
- Automation. Everything is done smoothly and without hesitation.
- Syncing with Salesforce. The data (as long as it is prompted to come over from our operations team) is all there at our fingertips. This really helps us on the back end with not having to create reports within Salesforce and helps clean up the amount of info we have in there as well.
Cons
- I would love to be able to report more easily within Marketo. Right now as it stands, I try and run all my reports to be able to show up within Salesforce rather than Marketo. It is very hard to go into Marketo and see a list of people who clicked on a link right away. I am not a fan of the reporting and analytic section.
- The new community is horrendous. I didn't think the old one was all that great, but I cannot find a single topic I look up. All of the comments are so specific to certain businesses and companies. There has never been a great new user how-to guide in place. I would love to see more beginner-focused topics on there. Also, more general topics rather than users asking questions that are specific to their campaigns and programs.
- We definitely have increased employee efficiency, personally on my end I have never been able to get events run so fast!
- It is still too soon to tell since we just went live in March how our ROI on the whole looks, though.
- Silverpop Engage
Comments
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