Overall Satisfaction with Marketo
We use Marketo in marketing to launch email blasts, create landing pages, registration pages and like the support of marketing programs. We review the campaign analytics for effectiveness and are getting ready to implement real time personalization (RTP).
- Data segmentation - aligns very well with our instance of SFDC, so creating a smart list is easy. Filters make it easy to really define your target audience.
- Tons of data on deliverability, campaign success metrics, analytics.
- I'm not an expert but so far I have no complaints!!
- I think the eNurture flows we've built in Marketo have helped to progress and/or convert leads we might have otherwise lost.