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Marketo Review
November 18, 2015

Marketo Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo as our marketing automation tool in sync with Salesforce.
  • Email analytics.
  • Lead tracking.
  • Database analytics.
  • Smart list load times.
  • Campaign sending times (sometimes a campaign is scheduled for 4:00, but doesn't actually send until 4:30).
  • When editing landing pages and emails, sometimes you want to shift everything an inch and have to shift each one by one. Very frustrating.
  • Faster lead conversion.
  • Increased efficency.
  • Better insight into lead actions.
Marketo was implemented before my time so I am unsure of how it stacks up against competitors.
25,000 to 100,000
B2B
Marketo is well suited if you need not only marketing automation, but to be able to track users on your website, their actions in emails, and other buying action indicators.

Adobe Marketo Engage Feature Ratings

7.7
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
9
8.5
Lead nurturing
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
4.5
Calendaring
1
Event/webinar marketing
8
9.0
Social profile integration
9
8.3
Dashboards
8
Standard reports
8
Custom reports
9
9.3
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

5 - marketing director, lead gen, social
1 - Marketo Certified Expert
  • Sending emails.
  • Tracking leads.
  • Lead gen.
List loading is wicked long..., WISYWIG editing could be better (not able to select all to move attributes, must move one by one), demo requests are not currently firing and case is still open from 4 days ago.