Marketo - An Absolute Leader in Marketing Platforms
Updated November 17, 2015

Marketo - An Absolute Leader in Marketing Platforms

Keith Jensen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

We use Marketo across multiple departments at DaVita, across multiple audiences, internally and externally. Having it integrated with Salesforce is extremely convenient - a requirement if you have a CRM and marketing automation system at your business. It provides in-depth analytics about our digital communication across the business. I've been in multiple systems at multiple companies, and Marketo is one of the best out there.

Pros

  • Campaign design
  • Responsive design
  • Data management

Cons

  • User permissions
  • Mobile event app
  • API integration visibility from an admin level
  • Visibility to marketing metrics
  • Consolidation of marketing communications
  • Re-branding and standardization of brand appearance
  • Act-On, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua), Pardot and Silverpop Engage
Marketo is a leader when it comes to enterprise capability and overall usability. The power under the hood puts it way ahead of systems like Pardot and Act-On, and the user-friendly UI/UX puts it further than Eloqua. While all the platforms are similar, Marketo takes the cake for best all-around.
25,000 to 100,000
Both
If you are an enterprise business, buy an enterprise solution. There are so many out there that can't hang with the leaders - and make sure your analysis is deep enough to discover the discount-quality products. If you're a small business, there are a lot of platforms that can help you out, but if you're planning on growing, migrating from system to system is a nightmare.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
7.5
Calendaring
6
Event/webinar marketing
9
8.0
Social sharing and campaigns
9
Social profile integration
7
8.7
Dashboards
9
Standard reports
7
Custom reports
10
7.0
API
6
Role-based workflow & approvals
4
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

35 - Internal Communications, External Communications, Field Communications, B2B Marketing, Social, B2C Marketing, Sales Enablement, Sales

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