Marketo for High Growth B2B Startup
September 15, 2015
Marketo for High Growth B2B Startup
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is our main marketing automation engine. We use it for all campaign execution including landing pages, email blasts, newsletters, email nurture programs. We also leverage the platform to track our revenue funnel.
- Integration with Salesforce.com
- Integration via API / webhooks to 3rd party services
- Monitor funnel metrics and stage conversions
- Email editor for more sophisticated newlsletter-like formats
- Less resources needed for SDRs
- Improvement on funnel conversions
- Full visibility for sales on 'interesting moments' that their buyers have online.
I had prior Marketo experience and needed to stand up marketing automation fast. At my prior company assessment was done between Eloqua, Marketo and Aprimo and Marketo came out on top for being most innovative on features and roadmap.
25,000 to 100,000