Overall Satisfaction with Marketo
Marketo is being used for automating the marketing process across several departments to address lead generation and return on investment for marketing campaigns and data analytic evaluation of revenue development. Our issue is engaging marketing campaigns across marketing channels and internet banner ads, Twitter, and social media to combine it with [our] enterprise level back end internal structure.
- Better use of our sales efforts
- Higher close rate
- Filtering out bad leads
Marketo is well suited for creating interest at the front of the sales funnel for prospect development over the sales cycle and increasing the percentage of quality leads we need to close. It allows us to focus on our best opportunities and for discovery of leads that would otherwise fall out of our contact range and awareness.