Item: Adobe Marketo Engage
Rating: 7
Author: Dean Book

Use Cases and Deployment Scope

Marketo is being used for automating the marketing process across several departments to address lead generation and return on investment for marketing campaigns and data analytic evaluation of revenue development. Our issue is engaging marketing campaigns across marketing channels and internet banner ads, Twitter, and social media to combine it with [our] enterprise level back end internal structure.

Pros and Cons

Sourcing potential prospects
Creating landing pages and reusable forms
Keeping track of unique website visitors

Business intelligence for SEO
CRM integration with some of our legacy applications
Tagging original campaign ads and follow through

Return on Investment

Better use of our sales efforts
Higher close rate
Filtering out bad leads

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is well suited for creating interest at the front of the sales funnel for prospect development over the sales cycle and increasing the percentage of quality leads we need to close. It allows us to focus on our best opportunities and for discovery of leads that would otherwise fall out of our contact range and awareness.

Our experience

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings