Our experience
September 17, 2015

Our experience

Dean Book | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used for automating the marketing process across several departments to address lead generation and return on investment for marketing campaigns and data analytic evaluation of revenue development. Our issue is engaging marketing campaigns across marketing channels and internet banner ads, Twitter, and social media to combine it with [our] enterprise level back end internal structure.

Pros

  • Sourcing potential prospects
  • Creating landing pages and reusable forms
  • Keeping track of unique website visitors

Cons

  • Business intelligence for SEO
  • CRM integration with some of our legacy applications
  • Tagging original campaign ads and follow through
  • Better use of our sales efforts
  • Higher close rate
  • Filtering out bad leads
B2B
Marketo is well suited for creating interest at the front of the sales funnel for prospect development over the sales cycle and increasing the percentage of quality leads we need to close. It allows us to focus on our best opportunities and for discovery of leads that would otherwise fall out of our contact range and awareness.

Adobe Marketo Engage Feature Ratings

6.3
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
5
Email deliverability reporting
6
List management
6
Triggered drip sequences
7
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
7.0
Calendaring
7
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
Social profile integration
7
6.3
Dashboards
6
Standard reports
6
Custom reports
7
6.8
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
6

Comments

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