Marketo for B2B
September 19, 2015

Marketo for B2B

David Brown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo to reach both current and future prospects. We send emails related to specific campaigns and events, which allows us to gauge their interest in the topics we cover. As well, we use Marketo to promote our website, virtual events, and assets.
  • Email Templates
  • Smart list
  • lead nurturing
  • HTML editor adds extra code that creates errors (especially if code is imported from DreamWeaver)
  • Search feature often freezes
  • Faster lead to conversion
  • Better customer service
Marketo is far better in my opinion than Constant Contact, which I used before.
Marketo is very well suited for lead nurturing and lead scoring.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
8
Ability to test dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
Dashboards
10
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7