Marketo Review
September 19, 2015

Marketo Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo across our organization in all divisions globally. In does a great job at tracking leads and their behavior.

Pros

  • Email campaign logic, suppressing and including from post, current and future campaigns.
  • Customizing tools, tokens at lead and program levels are extremely handy.
  • Marketo does a great job at listening to their customers; any ideas that are posted, they will keep a keen eye on it to see how much traction that idea is getting and will implement it if worthwhile.

Cons

  • The program token can't be used in triggers.
  • Analytics is a bit weak.
  • The design side often does not pick up the changes.
  • It has a positive impact, we are able to show how marketing has had hands in on ROI.
Marketo is one of top players in this industry. They react to changes, the demand to industry need and customers.
250,000 to 1 million
B2B
How substantial are your email campaigns? What are your goals? What is your budget?
These questions are high level to confirm whether or not Marketo is best suited for your company. Once these questions are clear, you can hit the green light.

Adobe Marketo Engage Feature Ratings

6.2
WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
5
Landing pages
6
A/B testing
7
Mobile optimization
1
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
5.8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
3
Automated sales alerts and tasks
5
2.0
Calendaring
Not Rated
Event/webinar marketing
2
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
1.3
Dashboards
2
Standard reports
1
Custom reports
1
3.5
API
2
Role-based workflow & approvals
1
Customizability
6
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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