Marketo - the 8th wonder of the world?
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
Overall Satisfaction with Marketo
As an integrated agency, it is vital that we offer our clients the best services possible. We use and recommend Marketo to our clients as it is best of breed and ultimately flexible. We use Marketo ourselves for inbound marketing and client engagement, meaning that we can practice what we preach and demonstrate the power of the platform whilst generating leads. We operate full marketing automation services for our clients from consultancy to full managed services. Marketo has enabled us to help clients increase their sales funnel, improve conversions, improve the full sales cycle by improving marketing and sales processes, and improve reporting to enable marketing spend to be channeled to the most effective activity.
- Marketo's ethos of working in partnership with other digital services providers creates simply the best marketing ecosystem. Creating close expert partnerships without tying clients into forced large subscriptions restricted by Marketo's own core strengths. This openness and vision enables effective and speedy growth of the platform and means that every client benefits.
- Marketo is sometimes reviewed as 'too complex'. I totally disagree. With the right plan and training, this platform surpasses every expectation. Think of something you want to do with Marketo - and you can. It surpasses other platforms because of its flexibility. It grows with you.
- The Marketo community is amazing. A large ecosystem where users are effectively encouraged to participate, creating 'real' feedback and solutions to problems. Users 'vote up' a recommendation for development and you often find it then in the Marketo development roadmap.
- Marketo has EXPERT training. You know when you deal with a Marketo Expert they have passed a strict exam taken under strict conditions - and they know their stuff. A Marketo consultant is extremely qualified! This is unlike other platforms whose exams are literally a farce.
- Marketo's pricing structure could be more simplified.
- Sometimes the account management can be hit or miss - it depends who you've been allocated. If you're not happy with your service - request a change.
- There are some minor features that can be hard to deal with unless you have the Account Based Management element of the software.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
Sales outcomes we achieve for our clients:
1. Increased new product sales via intelligent, segmented launch campaigns with appropriate messages to the right audiences.
2. Upsell and cross-sell of purchased product using segmented comms - leading to higher sales per customer.
3. Lead nurturing - regularly increasing conversion rates (and speed) to new customers.
4. Customer retention - personal, relevant and timely communications to increase customer retention rates.
1. Increased new product sales via intelligent, segmented launch campaigns with appropriate messages to the right audiences.
2. Upsell and cross-sell of purchased product using segmented comms - leading to higher sales per customer.
3. Lead nurturing - regularly increasing conversion rates (and speed) to new customers.
4. Customer retention - personal, relevant and timely communications to increase customer retention rates.
We have evaluated over 50 other marketing automation platforms and found nothing like Marketo for business results.
100,000 to 250,000
Adobe Marketo Engage Feature Ratings
Using Marketo
5 - Marketing
Sales
Business Development
Developers
Data Analyst
Sales
Business Development
Developers
Data Analyst
5 - A blend of creative and data.
- Inbound marketing
- Sales and Marketing funnel integration
- Engagement