Marketo - the 8th wonder of the world?
Updated June 26, 2017

Marketo - the 8th wonder of the world?

Sarah Lundy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version


Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

As an integrated agency, it is vital that we offer our clients the best services possible. We use and recommend Marketo to our clients as it is best of breed and ultimately flexible. We use Marketo ourselves for inbound marketing and client engagement, meaning that we can practice what we preach and demonstrate the power of the platform whilst generating leads. We operate full marketing automation services for our clients from consultancy to full managed services. Marketo has enabled us to help clients increase their sales funnel, improve conversions, improve the full sales cycle by improving marketing and sales processes, and improve reporting to enable marketing spend to be channeled to the most effective activity.
  • Marketo's ethos of working in partnership with other digital services providers creates simply the best marketing ecosystem. Creating close expert partnerships without tying clients into forced large subscriptions restricted by Marketo's own core strengths. This openness and vision enables effective and speedy growth of the platform and means that every client benefits.
  • Marketo is sometimes reviewed as 'too complex'. I totally disagree. With the right plan and training, this platform surpasses every expectation. Think of something you want to do with Marketo - and you can. It surpasses other platforms because of its flexibility. It grows with you.
  • The Marketo community is amazing. A large ecosystem where users are effectively encouraged to participate, creating 'real' feedback and solutions to problems. Users 'vote up' a recommendation for development and you often find it then in the Marketo development roadmap.
  • Marketo has EXPERT training. You know when you deal with a Marketo Expert they have passed a strict exam taken under strict conditions - and they know their stuff. A Marketo consultant is extremely qualified! This is unlike other platforms whose exams are literally a farce.
  • Marketo's pricing structure could be more simplified.
  • Sometimes the account management can be hit or miss - it depends who you've been allocated. If you're not happy with your service - request a change.
  • There are some minor features that can be hard to deal with unless you have the Account Based Management element of the software.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
  • Other
Sales outcomes we achieve for our clients:
1. Increased new product sales via intelligent, segmented launch campaigns with appropriate messages to the right audiences.
2. Upsell and cross-sell of purchased product using segmented comms - leading to higher sales per customer.
3. Lead nurturing - regularly increasing conversion rates (and speed) to new customers.
4. Customer retention - personal, relevant and timely communications to increase customer retention rates.
We have evaluated over 50 other marketing automation platforms and found nothing like Marketo for business results.
For B2B businesses wanting to really make a shift in conversions this platform is PERFECT. Investment may seem high - but if you plan and set your measures then you'll see a return.
If your average new business deal is £50k , you currently get 5 enquiries a month and convert 1 (20% conversion) - just imagine if you increase enquiries to 10 per month and double your conversion rate to 40% - converting 4. I can't think of a scenario where Marketo is less suited - unless you are unwilling to invest.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
Not Rated

Using Marketo

5 - Marketing
Business Development
Data Analyst
5 - A blend of creative and data.
  • Inbound marketing
  • Sales and Marketing funnel integration
  • Engagement

Marketo Reliability