Marketo from a B2C perspective
Updated June 20, 2017
Marketo from a B2C perspective
Score 10 out of 10
Vetted Review
Verified User
Software Version
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Modules Used
- Marketo Lead Management
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
We are currently using Marketo to manage our email programs including our regular newsletters and our triggered nurture content. The thing I like most about Marketo is the ability to test and optimize campaigns and content. More specifically, in my experience using other enterprise level ESPs and marketing automation platforms this platform gives you the most flexibility to test anything without having to engage engineering, or the ESP themselves to make those tests happen. Marketo is a very powerful platform focused on empowering you to do more quicker.
- Reporting
- Targeting
- Segmentation
- B2C specific data structures, currently they is only an option to format data in a B2B perspective, i.e. won opportunity is not what we would say in B2C, that would be a sale, :).
- More B2C focused pre-existing templates for programs.
They are my favorite for the fact that you can do more on Marketo then any other platform and the key ingredient to that is that you do not need an engineer to do it. The Marketer is able to do it. That is huge when you are trying to churn and burn through optimization and have limited resources.