Overall Satisfaction with Marketo
We use Marketo as the backbone for all our marketing programs. It is a key element for outreach, program management, and attribution.
- Very flexible logic that is almost too powerful (easy to get into trouble).
- All in one for email sending and creation.
- Very extensible and plays nicely with salesforce.
- The user interface is dated and confusing for new users.
- You really need a Marketo expert to setup the system. Someone who knows it in and out and who is familiar with HTML/CSS/JS.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Marketo is so open ended that we use it to achieve and track every marketing goal we have (combined with SFDC). It is not set up to force you (or even recommend for you) into a system or process. It doesn't help you set up your marketing team, but for a team that knows what they want and has strong ideas about process, you can build that in Marketo.
HubSpot is a great tool for a team run by content. But it is not a demand gen tool. It is lacking robust workflow creation and is missing campaign integration with Salesforce. The email creation tools are better than in Marketo though.
Pardot is even more limited because it seems like it expects you to build all your workflow management in Salesforce. Probably fine for a company with a strong Salesforce admin that has a good relationship with marketing.
Pardot is even more limited because it seems like it expects you to build all your workflow management in Salesforce. Probably fine for a company with a strong Salesforce admin that has a good relationship with marketing.
25,000 to 100,000