Marketo is the best for marketing automation
Updated December 27, 2016

Marketo is the best for marketing automation

Diederik Martens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo world-wide. I run the marketing operations department, which enables commercial colleagues around the world to excel in their commercial efforts. We own and manage the Marketo instance. We also train field marketers. And we manage our lead nurture strategies and campaigns.
  • Lead nurturing with the engagement engine is brilliant, easy, and powerful.
  • Integration with CRM, especially with Salesforce is just too easy and really boosts the value of your CRM.
  • Workflow management is very flexible, but still very easy to use.
  • I'm missing marketing resource management (MRM) and marketing asset management (MAM) functionality for it to become a fully integrated marketing management suite.
Marketo is best of breed. No surprise they rule the Gartner Magic Quandrant.
I haven't used Marketo in a B2C environment yet, but for B2B it's the best.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
8
Dashboards
10
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

  • Marketo enabled us to boost our lead nurturing capabilities. In 2015 Quintiq won an international award for best lead nurture strategy world wide as a result.

Marketo Training

Marketo Support

It's good, but there's always something that can be improved.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - We don't use premium support, as I'm very happy with the standard support.
Yes - Yes, especially bugs are resolved timely.